.The Associate Manager Ecommerce and Specialized Channels main goal is to develop and execute the brand's marketing strategy in ecommerce and specialized channels to achieve defined business objectives, ensuring the proper strategy, development, execution, and benchmarking of marketing efforts to increase sales and online brand visibility.Responsibilities:Coordinate key account managers, agencies, and brand managers to create customer-focused plans that align commercial, marketing, company, and sales goals.Develop and nurture direct relationships with the ecommerce agency team and global teams aligning to full-year planning agendas.Lead the implementation of marketing plans with the commercial team across customers and performance measurement of the results by identifying and measuring relevant KPIs.Optimize marketing strategies to boost sales and brand awareness by identifying opportunities in visibility, audiences, catalog, pricing, and ad formats through constant performance tracking of sales, market behavior, consumer trends, and campaign analysis.Utilize UX experience and digital merchandising knowledge for brand store creation and customer journey optimization through advertisements.Experience in SEO, digital analytics, and generation of insights.Understand digital metrics and possess previous ecommerce and online advertisement knowledge.Familiarity with data structures, attribution models, and ability to make relationships between different data sources.Administer media split and budget to maximize sales and profitability considering consumer behavior.Craft messages in monthly campaigns for different clients and brands.Strategic Leadership:Understand shopper insights to create accurate strategies.Lead e-commerce strategy guaranteeing:Digital shelf strategyPortfolio strategyPromotional strategyData Analysis:Financial KPIs analysis (Revenues, Variable Margin, OP).Weekly analysis of sell-out, sell-in, inventories, sell-through, pricing, and distribution.Team Collaboration:Ensure excellence in execution working as a team with other areas of the organization.Build and support strategic business relationships with customers to maximize Hasbro presence in store and retailer touchpoints.Provide guidance and support to sales and trade in the execution of their plans to deliver results at POS.Meet with clients and collaborate with colleagues across multiple departments (marketing assistants, marketing managers, KAMS, KAES, finance, and operations managers, etc.).Leadership of Cross-Functional Teams:Responsible for growing our brands in ecommerce by creating the correct channel management for brands and products to develop omnichannel strategies. Conduct themselves with character & integrity, propose new ideas and act with courage. Open to change, flexible and resilient, accountable, and committed to solving problems, with the ability to juggle multiple priorities and provide rationale for recommendations