LATAM region, Mexico | Posted on 11/13/2024We are Capture Intelligence, a global research agency focused on raising the standards of market research.We are part of Samy Alliance, a global ecosystem of specialized marketing solutions with over 500 professionals operating from 15 offices in over 55 markets.
Samy Alliance develops socially and humanly impactful end-to-end campaigns aimed to build trust and community through our specialized solutions in Research, Social Media, Strategy, Creativity, Influencer Marketing, PR, and Paid Media.This person will lead the Capture Intelligence Team in LATAM, but will also have to eventually lead other projects/teams in other markets based on demand (e.G., new agencies).Job FunctionsThe head of research & insights will lead the Capture team, guiding junior staff on daily projects: client management, project definition, methodology selection, analysis review, etc.
He/she will also lead key pitches.This person will identify new data sources and methodologies and work closely with the data science team to develop new frameworks.Will define and lead the sales strategy for the Capture business in the region, collaborating with the Growth team to identify key services, map out clients, and determine the best sales approach.This person will liaise with the marketing team to define the best marketing approach for Capture, attend events, webinars, and podcasts.Finally, he/she will coach, mentor, and guide line reports and define a clear career path for them.RequirementsMinimum of 6 years of experience in market research, either at agency or client side.Profound expertise in varied market research methodologies and techniques.Experience in social intelligence, utilizing various social listening tools and expertise in query writing.Proficiency in relevant software and data gathering/processing tools used in market research and social listening.Expertise in relevant research methodologies (e.G., audience segmentation, consumer decision journeys, brand health trackers, usage & attitudes).Strong background in data analytics, research design, report creation, storytelling, and presentation.Soft SkillsProactivity and a #J-18808-Ljbffr