Brand Coordinator Hershey Brand

**Brand Coordinator****Summary**A brand coordinator is responsible for working with the brand team to develop creativity and strategies to meet the business and brand objectives by capitalizing key opportunities on market.**Responsibilities**- Leading projects for new items development/ graphic changes, coordinating both operations and commercial teams, aligned to brand strategy and target consumer.- Tracking and analyzing brand monthly sales vs. plan objectives, zooming into channels, clients and items.- Measuring and reporting brand performance in the market, providing insights on competitors, price strategies, innovation, market trends, etc., that lead to new opportunities identification.- Work with financial teams to ensure profitability in all the launch projects, deep understanding of the P&L and commercial strategies.- Work with the agencies and partners in the development of new packaging design, marketing materials and others.- Follow up on the execution of marketing plan programs.- Providing ideas for improving the marketing plans and strategies for Hershey's.- Assisting in the preparation of brand presentations.**Skills & Competencies**:- Analytic and Strategic thinking- Results oriented- Innovation mindset- Effective techniques of negotiation and communication- Project Management- Frustration tolerance- General Financial knowledge (P&L understanding)**Education**Bachelor's degree in Marketing, Business Administration, Industrial Engineering.**Experience**- 2+ years of Marketing experience.- Microsoft Office (Excel, Power Point)- Database management- Nielsen (preferred)- English (Advanced)LI-MM2LI-Hybrid