.General Mills has been bringing food the world loves to Latin America & Mexico for more than 24 years. We're rooted in tradition, yet we're driven to change the future of our industry. To break away from the pack, we welcome all backgrounds, ideas and perspectives to our table. And we remain passionate about continual learning, setting higher goals and empowering advancement. If you share our endless passion for pursuing new ideas and making them real, help us accelerate our success and discover what's next.Descripción del empleo:Role OverviewBy joining our team, you'll have the opportunity to leverage and stretch your strategic and commercial knowledge areas, building and leading commercial activation plans that create demand for our products and support key brands for growth.In this role you will be responsible for the strategic development, planning and activation of the Annual Brand Plan, ensuring this plan delivers revenue and profit targets. As part of the Mexico Distributor Markets, you will help lead the overall brand strategy across the 4P's, providing appropriate leadership to the wider business, influencing, and working cross-functionally to deliver growth initiatives.Key ResponsibilitiesThis position has two key responsibilities: Brand Management & Markets ActivationBrand Management:Develop powerful strategies and tactics that drive brand performance, lead execution to deliver top and bottom-line targets defined in the annual plan.Foster strong working relationships with key brand stakeholders, to ensure a strategic NPD aligned to Mexico brand vision and strategies, then plan and lead impactful implementation of the NPD and renovation pipelinePartner cross functionally to define & execute growth strategies for the brand across channels.Develop, drive, and execute strategic and competitive marketing plans and trade channel strategies for México.Line management of the portfolio, ensuring plans translate across channels, platforms and NPD's with strong power period execution.Gather and evaluate market intelligence, shopper trends and trade information to assist management in making better decisions and strategies for business growth.Analyze competitors' products and services, strengths and weaknesses. Provide recommendations and solutions to improve the company's sales and marketing approaches.Responsible for pricing strategy, products positioning in the market and market share growth.Constantly innovate our selling tools, processes and systems to ensure the sales team have a world class set of tools and propositions to grow sales.Contribute to the management of the brand P&L. Understand and respond to the drivers of performance, working in partnership with the commercial teams to optimize plans to deliver annual priorities.Manage respective Budget. Ensure the greatest return for every dollar forecasted to spent. Ensure timely and efficient reconciliation of Marketing spend