Brand Planner Sr.

Detalles de la oferta

.Job DescriptionAt MediaMonks MX we're looking for a Brand Planner Sr. to join our ever-growing planning team for an entertainment account. In this role, you will lead the team responsible for developing the key strategic insights that underpin advertising ideas, working closely with the client to research the market and understand the consumer. Additionally, our ideal candidate is a fast and flexible go-getter who jumps on new opportunities to create impactful work.Key ResponsibilitiesProvide situational analysis of trends in the marketplace and in consumer behavior.Develop target audiences, consumer insights and annual plans.Support initiatives with appropriate strategic insights and leadership.Provide executive-level briefings on overall strategy, communication plans, ROI analyses and other areas.Develop big ideas that will be translated across channels and businesses to position the brand and drive results.Deliver timely proactive recommendations regarding agency POV about specific marketplace conditions and how the brand can maximize opportunities.Track marketing and advertising activities of key competitors and relevant brands in the marketplace as needed.Provide regular external market reviews of best-in-class campaigns, tech innovations, new developments and more to help future-proof the brand.Requirements3+ years of Strategic Planning experience in digital industries.Expertise in cultural insights, multicultural segmentation, research and channel planning (360 digital and social media).Great communication skills in both English and Spanish.About MonksMonks is the global, purely digital, unitary operating brand of S4Capital plc. With a legacy of innovation and specialized expertise, Monks combines an extraordinary range of global marketing and technology services to accelerate business possibilities and redefine how brands and businesses interact with the world. Its integration of systems and workflows delivers unfettered content production, scaled experiences, enterprise-grade technology and data science fueled by AI—managed by the industry's best and most diverse digital talent—to help the world's trailblazing companies outmaneuver and outpace their competition.Monks was named a Contender in The Forrester Wave: Global Marketing Services. It has remained a constant presence on Adweek's Fastest Growing lists (2019-23), ranks among Cannes Lions' Top 10 Creative Companies (2022-23) and is the only partner to have been placed in AdExchanger's Programmatic Power Players list every year (2020-24). In addition to being named Adweek's first AI Agency of the Year (2023), Monks has been recognized by Business Intelligence in its 2024 Excellence in Artificial Intelligence Awards program in three categories: the Individual category, Organizational Winner in AI Strategic Planning and AI Product for its service Monks.Flow


Salario Nominal: A convenir

Fuente: Jobtome_Ppc

Requisitos

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