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**About the MOFU Analyst****Non-negotiables for this role**:- 100% native proficiency/fluent in both English and Spanish- Located in either New York City or Mexico City- Extremely data-driven and not just creative; you use numbers to drive every decision you make**Qualities we are looking for**:- You have a background in behavioral analysis (communications/marketing), product analysis, or business intelligence.- You have experience working with any CDP (Customer Data Platforms), or CEP (Customer Engagement Platforms), including but not limited to the following: Airship, Amplitude, Braze, Bloomreach, Customer.Io, Iterable, Mixpanel, Mparticle, Omnisend, and Segment- There are 4 particularly important qualities for this role and one "nice-to-have":- The first is passion for analysis.
You love to analyze user behavior and conversion between steps of a marketing funnel to spot areas of opportunity and increase that conversion.- The second is a high execution capacity; not only can you identify areas of improvement for conversion, but you can envision, plan, and execute concrete actions to address those conversion areas.- The third quality is to have a high capacity to learn and use software quickly; in this case Braze, butin general we're looking for someone extremely focused on efficiency who is blazing fast on a laptop and is at home in the digital world.- Finally: Excellent written communication, as you will be checking and programming client-facing COPY, and your grammar and ease of written communication should be excellent.- (Bonus) Experience working with Braze and Branch- Bold: Thrives in a fast-paced environment, enjoys continually learning and growing- Analytical: Knows how to create a hypothesis and design an experiment to test a theory; you are skilled with extracting data, generating hypotheses, and launching constant and rapid iterative tests.- You are detail-oriented and big-picture oriented—you have the vision and tenacity to take your projects from idea to finish line.- A strong communicator; you ask for help when you need it, understand that overcommunication is better than under communication, and have a love of written documentation- Extremely proactive attitude; you'll promptly voice any areas of opportunities that you see with a suggested solution for solving them**Tasks & Responsibilities**:- Programming and design of A/B test for strategic communication campaigns, designed to maximize conversion on the MOFU.- You will collaborate with the TOFU team to ensure communications and strategies are in sync across the funnel.
**Our Company Cultural Pillars (what we look for in our team members)**:**Views technology as progress for humanity**:You don't necessarily need to be the most early adopter of early adopters, but at YMM we firmly believe that technology, when used correctly and when access is given equitably, should improve the human experience, and we're looking for likeminded team members