We are looking for a Digital Marketing Manager that will assist the Sales, Marketing & Communications teams to implement, manage and improve our digital marketing strategies. Primary focus will be to increase online brand awareness and drive qualified prospect leads to our senior living communities. As a key member of digital marketing, utilize both analytical and creative skills to successfully manage the digital ecosystem for multiple locations on a daily basis.
Responsibilities: Proficiency in visualization tools like Power BI, or Google Data Studio for creating dashboards and visualizing marketing data.Experience with Customer Relationship Management (CRM) systems like Salesforce, Sherpa or Hubspot for managing customer data and marketing automation.Basic knowledge of cybersecurity best practices to ensure the protection of customer data and compliance with regulations like CCPA.Understanding of how AI and machine learning can be applied to marketing, such as predictive analytics, chatbots, and personalized content recommendations.Proficiency in utilizing marketing automation tools such as HubSpot Marketing Hub, ActiveCampaign, or Marketo to build event-triggered workflows across multiple mediums.Systems integration experience with hands-on experience setting up integrations using APIs and web services.UX Design: Responsive design, material design, accessibility, journey mapping, and CRO experience.Social Media: Experience managing organic and paid social media – Meta required.Strong, confident presenter and communicator.Proven ability to partner with and collaborate with other leaders to deliver business outcomes.Strong understanding of technology inclusive of user interface, data flows, and back-end systems.Creative problem solving with attention to detail.Ability to learn with and teach others.Proven ability to develop and manage digital campaigns, define and track KPIs and measure and communicate outcomes relative to business objectives.Strong understanding of SEO, PPC, email marketing, social media, and content marketing as well as attribution models.Proficiency with marketing analytics tools like Google Analytics, Postmaster Tools, MX Toolbox, and SEMRush.Minimum 6 years of digital marketing experience, preferably in B2C lead generation for high consideration products/services.Bachelor's degree in Web Development, Marketing, or a related field.Requirements: Moderate to High proficiency with Adobe Creative Suite (Photoshop, Illustrator, InDesign, etc.).Experience with online lead generation strategies and tactics.Experience working with Google Analytics and Google Tag Manager.An ambitious self-starter with a results-driven mindset, a positive attitude and high work standards.Strong problem-solving skills and a genuine interest in making continuous improvements.Strong analytical skills with proficiency in Microsoft Excel.Self-motivated and likes to learn new tools and technology.Strong interpersonal skills.Excellent communication skills with an ability to clearly explain complex ideas verbally and in writing.Demonstrated ability to organize and manage multiple priorities using effective problem solving/resolution skills and a team focus.Ability to read, write and speak English sufficient to perform job duties and to interact and communicate with residents, vendors, and team members.Awesome Benefits for Our Team! Christmas Bonus: 30 days, to be paid in December.Major Medical Expense Insurance: Coverage up to $20,000,000.00 MXN.Minor Medical Insurance: VRIM membership with special discounts on doctor's appointments and accident reimbursements.Dental Insurance: Always smile with confidence!Life Insurance: (Death and MXN Disability)Vacation Days: 12 vacation days in accordance with Federal Labor Law, with prior approval from your manager. + Floating Holidays: 3 floating holidays in addition to the 7 official holidays in Mexico.Cell Phone Reimbursement & Transportation Subsidy.Hybrid Scheme: Enjoy the best of both worlds, remote and in-office work.Multicultural Exposure: Work with operations within Mexico and United States.MezTal Internal Events: Strike a healthy balance between your professional and personal goals.Exclusive Discounts: Benefits with different companies for being part of MezTal.Academic Agreements: Access to national universities and language schools.
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