Job Description - Digital Marketing Optimization & Performance (2400013F)
- Job Number: 2400013F
Requisition Title : Digital Marketing Optimization & Performance
**Description**:
**Your team responsibilities**
**What we offer you**
- At MSCI we are passionate about what we do, and we are inspired by our purpose - to power better investment decisions. You'll be part of an industry-leading network of creative, curious, and entrepreneurial pioneers. This is a space where you can challenge yourself, set new standards and perform beyond expectations for yourself, our clients, and our industry.
- Wherever you are located you will find transparent compensation schemes and employee benefits that can help ensure your financial security and health. While they vary by different locations, we offer a broad range of benefits that are part of the value you receive as an MSCI employee.
- Our flexible ways of working will allow you to maximize your potential, and we will empower you with the trust, accountability, and advanced technology to perform at your very best.
- You'll find a purposeful approach to wellbeing to provide you with all the resources you need to be your best at work and in your personal life. Our 'Here For You' Employee Assistance Program is available for our employees globally, providing confidential emotional support, financial and legal advice free of charge.
**Your key responsibilities**
- Own the digital marketing strategy and planning for one of MSCI's core lines of business
- Use data and analytics to distill client insights and inform client segmentation
- Design, execute, and optimize ABM lifecycle marketing initiatives to activate customers and drive deeper engagement and conversion
- Create detailed customer journey flows to identify optimal moments that drive conversion and engagement leveraging data
- Collaboratively develop an A/B testing and experimentation roadmap
- Analyze performance insights to identify opportunities for optimization, and develop strategies to elevate programs on an ongoing basis
- Serve as the expert on lifecycle marketing trends and emerging technology
- Partner with product marketing to develop the lifecycle plan according to the strategic needs
- Partner with brand/content team to guide the type of content needed across the channel mix
- Collaborate with the Sales Enablement team to move qualified leads to the coverage team
- Collaborate with Analytics Team and Product Marketing to drive learning agendas for line of business
- Track and report on performance results versus objectives
**Your skills and experience that will help you excel**
- 5+ years of experience in B2B SaaS performance marketing or digital marketing role either in a business, agency or consulting organization
- Experience in financial services institutional marketing and/or tech is a plus
- Strong business acumen with demonstrated success implementing paid digital performance media channels, specifically LinkedIn, SEM and programmatic display, and measuring ROI
- Understands how to build a measurement plan and review metrics to bring forward useful insights
- Fluency with digital ad channel data, metrics, measurement and analytics. Solid understanding of experimentation, A/B testing and basic SQL.
- Entrepreneurial spirit - prepared to act like an owner and drive growth in assigned LOB
- Adaptable and able to work in a changing, matrix work environment.
- Ability to give concise, compelling verbal presentations to key decision-makers, and to respond quickly and thoughtfully to challenges and pushback in a meeting.
- Ability to handle significant workload with strong project management skills to meet aggressive deadlines.
- Previous success in a similar position at an organization(s) renowned for Marketing and Sales excellence.
- Experience in creating and executing effective programs to grow sales, traffic, and/or engagement.
- Possessing relationship and interpersonal skills as well as managing multidisciplinary teams (indirect or direct) to meet strategic objectives
- Organized, detail-oriented and capable of advancing projects simultaneously.
- Global experience across North American, European, and Asian markets is a bonus
**How we'll support you**
- Our culture of high performance and innovation relies on our people sharing their knowledge and lifting each other up. You'll be surrounded by a collaborative, global network of talented colleagues who will support and inspire you to do the best work of your career.
- We believe new and challenging experiences drive personal growth and innovation. With the right challenges, encouragement, and development support you can shape your own career experience. Career paths are multi-directional, and we encourage and support internal mobility to help you identify new opportunities to progress and take control of your future.
- As a new joiner you'll be enrolled on our Global Orientation interactive learning experience to set you up f