.Position:Digital Marketing Specialist – Marketing Automation - ChannelJob Description:A Fortune 133 company with 22,000 employees worldwide, Arrow brings technology solutions to a breadth of markets, including telecommunications, information systems, transportation, medical, industrial, and consumer electronics. Arrow provides specialized services and expertise across the entire product lifecycle. Arrow connects customers to the right technology at the right place, time, and price, providing extraordinary value to customers and suppliers.We're seeking a highly motivated individual to join our global team as a Digital Marketing Specialist in Marketing Automation. As an automation specialist, you will be responsible for creating, implementing, managing, and reporting on our global campaign programs. You'll be a creative problem-solver with a demonstrable record of expertise in marketing automation driving results for all types of programs. You'll use your analytical skills to identify opportunities for improvement and provide valuable insights and recommendations to refine marketing automation strategies.What You Will Be Doing:Responsible for email marketing program development and execution, including segmentation, testing, and deployment, and continually evaluate these for improvements.Maintain Marketing Automation integration with CRM and ensure rules and processes are adhered to for all campaigns.Understand and evaluate campaign metrics and distribute campaign performance to the project owners.Work with the subject matter expert to manage marketing automation efforts and processes, proactively researching and implementing the latest best practices, strategies, and industry standards. Create recommendations to improve campaigns and templates continuously.Plan and perform A/B testing to define and execute enhancements to productivity, conversion rates, programs/campaign ROI, and sales growth.Gain a basic understanding of essential marketing operations initiatives between automation and Salesforce, such as managing the lead lifecycle, lead scoring, lead nurturing, segmentation, and data cleansing.Principal Accountabilities:Responsible for coordination & execution of marketing projects, including online and offline marketing tactics, with assistance from the manager.Coordinate pre-defined programs, including online & offline marketing tactics, with supervision.Work with creative teams in taking projects from creative development stage to completion with supervision from the manager.Assist in creating project estimates and schedules with manager approval. Assist in reviewing budgets and deadlines to help keep projects on schedule.Assist in coordinating the lead generation, reporting, and database process and report results back to the manager and suppliers with manager approval, on all projects.Begin to establish and develop internal and supplier relationships, present pre-defined Arrow program presentations