.Airbnb was born in 2007 when two Hosts welcomed three guests to their San Francisco home, and has since grown to over 4 million Hosts who have welcomed more than 1 billion guest arrivals in almost every country across the globe. Every day, Hosts offer unique stays and experiences that make it possible for guests to connect with communities in a more authentic way.The community you will join:The Growth Marketing team at Airbnb is at the intersection of marketing, engineering and data science. Our work is imperative to driving the top line of the entire company. As a Growth Marketing Lead, you will play a critical role in managing Airbnb's relationship with our guests in the LATAM market.The difference you will make:The Growth Marketing LATAM lead will be the face of Growth Marketing in the LATAM market. You will represent all Growth marketing channels in LATAM leadership meetings, while being an extension of the team in HQ. You will be responsible for end-to-end execution, from strategy alignment, to capturing business requirements, to planning, delivery, and evaluation of performance against KPIs. You will collaborate closely with key stakeholders across Product, Engineering, Data Science, Analytics, Brand and Creative to set and exceed aggressive growth targets. The ideal candidate will have a strong analytical background with a passion for executing scalable growth marketing strategies, and will possess the ability to represent those initiatives in LATAM leadership conversations.Beyond having general experience in growth marketing strategies, you will be an expert in engagement marketing. Your responsibilities will include helping develop the strategy, enhancement, and execution of lifecycle marketing programs and campaigns across email, push, SMS, and in-app notifications, focused on improving our key customer engagement metrics (browse, search, page views, bookings) and re-engagement (repeat visits and activating of churned guests) to ultimately grow reach and drive guests further into the conversion funnel.Your typical day:Generalist:Be a growth marketing channel expert to help accelerate growth in the LATAM market; be able to manage a broad spectrum of Growth Marketing tactics to acquire new users and retain existing users.Represent strategic growth initiatives in leadership business reviews; providing insights intochannel trends, impact of key initiatives, and cascade insights to team.Have general knowledge of campaign optimization strategies to drive efficiency (Paid Channels), acquisition and retention tactics (Engagement), and organic levers, and familiarity w/ marketing automation tools.Collaborate with cross-functional (remote) teams including brand marketing, creative, engineering and analytics to inform growth marketing strategies for LATAM. This includes identifying key growth opportunities through both quantitative and qualitative analyses for LATAM, and evangelizing these opportunities to cross-functional teams