.**Head of Marketing Role***We are looking for a marketing manager that loves creating thought-provoking content, understands the importance of building an effective buyer's journey, and can quickly grasp technical concepts and distill them into compelling value messages for customers. If your heart skips a beat when you get to learn about A.I., Consumer Packaged Goods, and new technology solutions, you'll fit right in here!**It's an exciting time to join our marketing team because we are building this team right now. You should enjoy working in a fast-paced, innovative environment. We need marketing leaders that can solve problems and think on their feet. You should be comfortable navigating ambiguity and taking ownership of improvement. If you like working in an environment where each day is filled with new projects and opportunities, this is the place for you.**What You'll Do:**- Bring our value props to life through engaging storytelling and messaging across the diverse marketing and sales channels that make up the Wise Athena's customer journey- Own the go-to-market messaging, segmentation and positioning strategy for new product launches and feature updates- Create and update sales enablement materials and content, including solution overviews, product videos, sales decks, white papers, blogs, customer case studies, competitive research, sales playbooks- Partner with the lead generation team to create a content roadmap that aligns with quarterly and yearly revenue goals and supports every stage of the buyer's journey- Partner with the Product team to craft effective messaging that integrates our broad product portfolio into a cohesive and compelling solution- Partner with our Sales team to ensure the Sales team is enabled to communicate business value and value propositions in the most effective way possible- Take a metrics-driven approach to inform messaging and content success, and address opportunities for improvement- Build reports on sales/marketing analytics and personal OKRs (Objectives and Key Results)- Support brand awareness and publicity campaigns- Optimize website architecture, technical SEO, user experience and lead generation funnels- Generate content (blogs, white papers, case studies, videos, etc.)- Monitor SEO performance, create SEO-targeted content- Manage social media accounts, primarily LinkedIn- Serve as an exemplary writer, consistent with our company's tone and mission
