Función: IC Strategist Mkt LeadLocalidad: Bosques Términos & Condiciones: Tiempo completo, hibrido¿QUIÉNES SOMOS?¿Quieres ser parte de una compañía que hace la diferencia alrededor del mundo?En Unilever, tenemos un propósito claro - hacer que la vida sostenible sea algo común.A través de nuestras 400 marcas que llegan a mil millones de personas todos los días, nuestro objetivo es generar un impacto social positivo a nivel mundial y local.PROPÓSITO DE LA POSICIÓN Unilever es el lugar donde puedes hacer realidad tu propósito con el trabajo que haces: crear un mejor negocio y un mundo mejor.As the IC Strategist Marketing Lead, you will play a pivotal role in defining and implementing the strategic direction for our Ice Cream business while ensuring alignment with overall brand positioning and messaging.Youwill be responsiblefordevelopingcategorystrategies, optimizingourproductportfolio, orchestratingseasonalityactivations, and collaboratingcloselywithbrand managers toupholdbrandconsistencyacrossregions and targetaudiences.PRINCIPALES RESPONSABILIDADES:Develop and implementtheoverarchingcategorystrategyforthe OOH and IC businesssegment, leveragingmarketinsights and consumertrendsto drive growth and profitability.Optimizetheproductportfoliowithinthe OOH category, including SKU rationalization, innovation, and line extensions, tomeettheevolvingneedsofcustomers.Design and executeseasonal marketing and promotionalactivationstailoredtothe OOH and IC channels, collaboratingwithcross-functionalteamstoensurealignmentwithbrandobjectives.Conduct regional marketassessmentstoidentifyopportunitiesforportfolioexpansion and activationinitiatives, customizingstrategiestoreflect local preferences and marketdynamics.Collaboratecloselywithbrand managers toensureconsistency in brandpositioning, messaging, and targetaudiencesegmentationacross regional portfolio and activationstrategies.Translatebrandguidelines and strategiesintoactionableplans and executionsthatresonatewith regional audienceswhilemaintainingbrandidentity and values.Provide input and insightson regional segmentationnuances, helpingtotailor marketing efforts and activationplanstoeffectivelyreach and engagespecificconsumersegments.Identify and explore innovative modelsofcommunicationtoengageconsumersacrossthebrandfunnel, leveragingemergingtechnologies, platforms, and trendsIntegrate performance marketing tactics and strategiesinto experimental initiativestotrack and optimizecampaign performance, includingbutnotlimitedtopaid media, searchengine marketing, and social media advertising.Monitor performance metrics and provide regular reportsontheeffectivenessofstrategies and initiatives, drivingcontinuousimprovement and optimization.Foster collaboration and knowledge-sharingacrossregionstoleveragebestpractices and optimizeportfolio and activationstrategieson a global scale.¿QUÉ NECESITAS PARA APLICAR A LA VACANTE?Thesuccessful candidate forthe OOH CategoryStrategy Expert role mustembodytheprinciplesofconsumercentricity and possess a founder'smindset.Thismeansputtingthecustomer at theheartofeverythingthey do, understandingtheirneeds, desires, and aspirationstocreatetrulyremarkable ice creamexperiences.Theyshould embrace a senseofownership and accountability, approachingchallengeswithanentrepreneurialspirit and anunwaveringdeterminationtoturn ideas intoreality.ExperienciaBachelor's degree in marketing, Business Administration, Industrial Engineering, or a related field.Proven experience in Performance Marketing,Analitics, category management, or marketing strategy within the FMCG or Startup industry, with a focus on Out-of-Home channels and/or DSD operations.HabilidadesStronganalyticalskillswiththeabilitytointerpret data, drawactionableinsights, and make data-drivendecisions.Proficiency in performance measurement and analysistools.Strongstrategicmindsetwiththeabilitytodevelop and executelong-termbrandstrategieswhilealsobeing agile and adaptable tochangingmarketconditions.Strongprojectmanagementskillswiththeabilitytonavigatecomplexprojects and deliverresultswithintightdeadlines.Comfortablewithambiguity and adept at leadingthroughuncertainty, bringing a senseofadventure and curiositytoeverychallenge.Excellentcommunication and presentationskillstoconveyyourvision, influencestakeholders, and collaborateeffectivelyacrossdepartments.A strongentrepreneurialspirit, always.This role requiresbeingcloselyintegratedwithouroperationalteams, workingdirectlywiththemratherthanfrom a traditional office setting.Youwill be immersed in ourday-to-dayoperationstoensurealignmentbetweenbrandstrategy and execution.Marketing analyticsGrowthStrategyBrand PositioningInnovatingProducts & ServicesCreating & Planning Brand EngagementBrand EngagementDeploymentCommerce & OperationsPerformance & Optimisation
