**Licensing** Strategy:
- Develop and execute the licensing strategy in alignment with the company's goals and brand positioning.
- Identify potential licensing opportunities and target markets to expand the brand's reach.
- Conduct market research and competitive analysis to stay updated on industry trends and opportunities.
- **Partnership** Management:
- Identify and negotiate licensing agreements with potential partners, including manufacturers, distributors, and retailers.
- Collaborate with legal teams to ensure the contracts and licensing agreements are properly drafted and executed.
- Manage ongoing relationships with licensing partners, ensuring compliance with contractual obligations, and maintaining positive partnerships.
- **Product** Development and Merchandising:
- Work closely with licensees and internal teams to develop licensed product lines that align with the brand and target market.
- Guide the product development process, from concept ideation to final product launch, ensuring quality and brand consistency.
- Collaborate with marketing and sales teams to develop merchandising strategies that drive product visibility and sales.
- **Financial** Analysis and Forecasting:
- Conduct financial analysis and forecasting related to licensing and merchandising activities.
- Monitor sales performance, royalty revenues, and expenses associated with licensing partnerships.
- Prepare reports and provide insights to management on licensing revenue, profitability, and market trends.
- Brand Compliance and Quality Control:
- Ensure adherence to brand guidelines and quality standards across all licensed products.
- Conduct regular product quality control checks and monitor consumer feedback to maintain brand integrity.
- Implement measures to protect the brand from unauthorized use and infringement.
- **Marketing and **Promotions:
- Collaborate with marketing teams to develop and implement marketing campaigns to support licensed product launches.
- Coordinate promotional activities with licensees and retailers to maximize product visibility and consumer engagement.
- Monitor marketing effectiveness and adjust strategies as needed to drive sales and brand awareness.
- **Contract Administration and Legal Compliance**:
- Maintain accurate records of licensing contracts, agreements, and related documentation.
- Ensure compliance with legal and regulatory requirements, including intellectual property rights and licensing regulations.
- Stay updated on changes in licensing laws and industry standards to proactively address any legal and compliance issues.
- Team Collaboration:
- Collaborate with cross-functional teams, including marketing, legal, design, and operations, to ensure successful licensing and merchandising activities.
- Provide guidance and support to internal teams and external partners to ensure effective collaboration and achievement of goals.