.Junior Lifecycle Marketing Manager - DACH MarketAt Factorial, we're looking for a new Junior Lifecycle Marketing Manager - German Market to help us boost the company's growth to the next level.Ready to take on the challenge?The RoleWe are looking for a Junior Lifecycle Marketing Manager to build and optimize Factorial's Lifecycle strategy for the German market. Inbound Marketing is the main acquisition channel for Factorial since our foundation, and we're looking for someone with a keen interest in lifecycle marketing and an understanding of the customer journey. The ideal candidate is motivated by revenue impact and has some experience in designing cross-channel strategies, analyzing campaign effectiveness, and using tools and data to refine the customer experience.This role involves both strategy and hands-on execution. It requires a long-term vision for developing multi-touch customer journeys and daily management of campaigns across email, web, and social channels, all with a strong focus on key performance indicators (KPIs).What you'll be doing:Lifecycle Campaigns StrategyGain insights into the challenges faced by our buyer personas in the German market and use this to create targeted, nurturing communication strategies.Collaborate with the German Marketing team and Global Marketing Operations to define and implement the lead lifecycle journey.Identify opportunities to enhance the lead journey through audience segmentation, personalized messaging, and choosing the right channels for optimal engagement.Partner with cross-functional teams—including product, sales, design, and engineering—to develop best-in-class lifecycle campaigns.Marketing and Sales Nurturing OptimizationLead nurturing campaign setup, content creation, and execution—taking charge of new and existing lifecycle campaigns.Execute multi-channel campaigns (email, web, social, mobile) that guide leads through the buyer's journey. Write compelling content for various campaign assets, including emails, landing pages, and marketing collateral.Craft messaging and marketing materials (pitch decks, landing pages, ads, etc.) that empower the Sales team to acquire new customers and drive contract value growth.Drive content engagement and increase Customer Lifetime Value by launching content marketing campaigns (promoting new and seasonal content), onboarding programs, re-engagement campaigns, and loyalty initiatives.Manage and maintain Factorial's prospect and email database to ensure it's accurate, up-to-date, and compliant with data privacy regulations.Event SupportWebinar and Event Planning: Plan, schedule and manage end-to-end digital events, from concept to execution, including logistics, technology and post-event analytics.Event Promotion: Develop and execute multi-channel marketing campaigns to promote digital events using email, social media, SEO/SEM and content marketing to drive registrations