.As a Marketing Automation Manager, you will manage campaigns through the marketing automation platform (Marketo) and fully leverage its capabilities.
Working closely with designers, developers, and project managers, this role will involve the implementation of programmatic and operational initiatives.Roles and Responsibilities Responsible for email marketing program development and execution, including segmentation, testing, and deployment, and continually evaluate these for improvements.Maintain Marketing Automation integration with CRM and assist in the integration of additional platforms into the marketing automation software.Understand and evaluate campaign metrics and distribute campaign performance to the marketing team.Work with management to define KPIs, create reporting, analyze campaign performance, and create recommendations to improve campaigns continuously.Manage marketing automation efforts and processes, proactively researching and implementing the latest best practices, strategies, and industry standards.Plan and perform A/B testing to define and execute enhancements to productivity & conversion rates.Support essential marketing operations initiatives in Marketo and Salesforce such as lead scoring, lead nurturing, segmentation, and data cleansing.Requirements Bachelor's degree in Marketing communication or a related field.3 years of marketing automation experience, preferably Marketo.Advanced English level.Knowledge of database management concepts and best practices.Working knowledge of Salesforce.Com.Must have superior communication skills, both written and verbal.Must be highly organized and self-motivated with a sense of urgency.Strong independent project management skills.Capable of handling multiple tasks with competing priorities under minimal supervision.Able to think critically and exercise independent judgment and discretion.Excellent attention to detail.Skills Testing.Analytical.Communication Skills.Project Management.Multitasker.Why join us?
You can grow at Aptiv.
Aptiv provides an inclusive work environment where all individuals can grow and develop, regardless of gender, ethnicity or beliefs.You can have an impact.
Safety is a core Aptiv value; we want a safer world for us and our children, one with: Zero fatalities, Zero injuries, Zero accidents.You have support.
We ensure you have the resources and support you need to take care of your family and your physical and mental health with a competitive health insurance package.Your Benefits at Aptiv: Compensation package, including Major Medical Insurance & Life Insurance.Flexible Retirement Plan.Learning, professional growth and development in a world recognized international environment.Access to internal & external training, coaching & certifications.Scholarships.Recognition for innovation and excellence.Opportunities to give back to the community.Meaningful work that makes a difference in the world.Tuition Reimbursement