Who we are: Heranza Consulting Group is a team of professionals committed to helping business owners make informed decisions about their assets. Our headquarters are located in Guadalajara and we have been serving the entire country of Mexico since 1991. Our services cover three main areas: Tax and Legal Consulting, Audit services, and Family Business.
Our Marketing Lead will take strategic direction from our CEO and help us scale and collaborate directly with a cross-functional organization. This position is a key player for growth and the company's expansion.
This is a unique opportunity for someone who wants a taste of an agency environment with the opportunity to drive success for multiple clients while learning about their unique industries and business models. The role requires an experienced B2B marketer who is organized, strategic, driven and well-rounded, with a willingness to roll up your sleeves and get things done. An insatiable desire to learn new things and innovate is required, and the sky's the limit for the right person.
What you will do:
Develop and execute strategies across a variety of marketing functions in support of client needs
Apply project management skills
Enforce internal brand use and guidelines
Develop website content, update websites, optimize SEO
Create innovative social media content
Write and promote thought leadership and articles
Pitch experts for media and speaking opportunities
Research and develop target lists
Execute marketing automation and campaigns in HubSpot
Develop, execute and report on campaigns
Assist with event management
Your knowledge, skills, and abilities:
5+ years of experience
Experience developing and executing B2B marketing strategies and campaigns
Exceptional written and verbal communication skills, and ability to flex communication style based on audience
Exceptional project management skills
Experience managing people (even if this is a small team/1 person)
Strong executive presence – must be able to hold their own with Founders
Strong attention to detail and superior analytical, technical, and problem-solving skills
Focus on results, analytics and outcomes
Experience with web content management tools, like Squarespace
Experience executing marketing campaigns and paid ads on social media channels, including LinkedIn
Experience with marketing automation in HubSpot
Experience with Canva
Experience with SEO and Google Analytics
Why work at Heranza?
We are committed to creating a great environment for our team with unquestioned integrity. If you have a special need that requires accommodation, please let your recruiter know.
We currently offer the following benefits:
Attractive and competitive salary
Variable compensation
Career path
Multiple partnerships and alliances
All benefits by law and great additional ones!
Tipo de puesto: Tiempo completo
Sueldo: $19,000.00 - $23,000.00 al mes
Tipo de jornada:
Lunes a viernes
Turno de 8 horas
Lugar de trabajo: Empleo presencial
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