**Your Job**
Guardian's México division has an opening for a Marketing Segment Specialist at El Marqués, Queretaro. Your role will be a strategic advisor who knows the business' problems and possibilities; working closely with internal stakeholders and external partners of the industry, you will lead the development of effective marketing and communications solutions; challenge traditional approaches; and drive forward-thinking strategies to achieve profitable outcomes.
**Our Team**
Our team is driven by a clear vision and values based on our Principled Based Management (PBM) culture fostering a dynamic, collaborative and based on a contribution work environment.
**What You Will Do**
- Analyze market trends, customer insights, and competitive landscapes to inform strategic direction and identify growth opportunities.
- Craft and manage marketing 360° efforts across various channels (Point Of Sale, Digital, Printed materials), ensuring they meet the needs of target segments.
- Work closely with the product, operations, and commercial teams to support product and sales enablement.
- Build and maintain relationships with key business and industry stakeholders, enhancing brand presence and influence within the target audience.
- Maintain brand integrity across all marketing initiatives, adapting global strategies to meet regional needs while ensuring consistency.
- Create and present training materials for internal and external audiences.
- Travel to visit customers and attend industry events.
**Who You Are (Basic Qualifications)**
- Experience in B2B marketing with a focus on segment or product marketing.
- Proficiency analyzing data and trends to turn business objectives and insights into actionable marketing strategies.
- Working knowledge communicating and collaborating with cross functional (i.e. sales, supply chain, etc.) and technical (architects, construction influencers, etc.) teams at all levels.
- Comfortable challenging the status quo to drive transformation and strategic change.
- Willing and able to travel up to 30% of the time.
**What Will Put You Ahead**
- Experience creating creative and innovative approaches for digital and traditional marketing channels.
- Proficiency in writing and speaking English and Spanish.
- Experience in handling creative & digital agencies.
- Market Research knowledge: both Qualitative & Quantitative methodologies.
- Ability to work with pivot tables in Excel.
**Who We Are**
At Koch, employees are empowered to do what they do best to make life better. Learn how our business philosophy helps employees unleash their potential while creating value for themselves and the company.
Additionally, everyone has individual work and personal needs. We seek to enable the best work environment that helps you and the business work together to produce superior results.
LI-CNB
