.Lead Company Sales & Commercial Team. Develop sales and commercial strategy for each channel. Development and implementation of sales and commercial plans. Lead sales team to achieve sales targets, maximize sales force excellence. Lead channel penetration to increase our coverage and participation.ResponsibilitiesAchieve growth and sales targets through effective sales team management.Develop (with the Key Account Manager reporting to he/she) strategic business plans through each business channel (ECPs, Retail & Distributors), country to maximize short- and long-term value for the company.Act as an integrator of all the areas involved in CVI, to guarantee the Organization's support to customers.Timely monitoring of team performance and ensure PMO & development plans/process.Recruit staff, set goals, guide and monitor performance of a sales team of 2 Regional Managers, 16 Reps, 2 Misight Specialists and 2 Key Account Manager.Establish and foster strong and lasting relationships with customers by working with them and understanding their needs.Develop the talent and commercial capacity of the teams, ensuring a sense of shared purpose, passion to win and a sharp execution coordinated in line with the ambitions and objectives of the business.Lead the commercial team (Key account Manager) with negotiation guidelines and management of the commercial budget of the business.Develop accurate forecasts and projections to the management team.Identify opportunities and changes in the market, being fully knowledgeable about the products and the state of the competition.Monthly, quarterly, and annual customer sales projections.Definition, control, implementation and monitoring of special promotions and prices by chain or client.Ensure impeccable execution of the sales/commercial team.Follow up and ensure compliance with the Sales Force Effectiveness metrics of the entire sales team.Lead the commercial area with clear guidelines on to the Key Account Manager reporting to this person.Work and ensure key accounts forecasts and plans for top 5 customers/accounts.QualificationsExcellent Management of Office packages.Good communication.Negotiation, Leadership and Coaching Skills.Ability to analyse information bases, planning and time management.Abilities to work individually and in a team focused on common results.Persuasive skills and able to inspire trust through open and honest dialogue.Personnel management.Advanced English.Administrative work.Normal office and field environment.35% of travel and/or work in the field is required.8 -15 years of experience in Sales, commercial and/or Marketing preferably in the Optical or Pharmaceutical industry.People management.Experience in transnational/multinational Health companies.Bachelor's degree required (Business Administration, Marketing, or relevant field).Master or specialization is desirable