.Newell Brands is a leading $8.3B consumer products company with a portfolio of iconic brands such as Graco, Coleman, Oster, Rubbermaid, and Sharpie, and 25,000 talented employees around the world.
Our high-performance culture, unparalleled curiosity about the world around us, and talented people fuel our success.
Our culture is enabled through our core values which guide all we do and how we win as One Newell.
They are Integrity, Teamwork, Passion for Winning, Ownership & Leadership.The Director of Marketing will direct and coordinate marketing strategies and activities for assigned brands and products and will be responsible for initiating and executing spending, pricing, product packaging, media promotion, and copy strategies.
The Director of Marketing will lead a team that markets brands to a local, regional, or global community using both well-established and innovative techniques.Key Responsibilities:New Product Development: Idea generation, screening, concept development, and testing, formulation of marketing strategies, business analysis, production, market testing, and commercialization.Brand Equity & Share Growth: Brand value, market share, brand and market growth, and decision-making for the effective handling of brands.Channel & Retail Customer Development: Activities related to channel and retail customer growth and improvement.Consumer/End-user Communication: Advertising, promotion, packaging, public relations.Marketing Research: Planning, collection, and analysis of data relevant to marketing decision making and the communication of the results of this analysis.Job Responsibilities:Brand Strategy: Accountable for recommending the brand(s)' or product grouping(s)' long-term vision, strategies, and 3-5 year financial targets.
Clearly communicates direction across business segments.Accountable for brand positioning and setting the bulls-eye consumer target consistent with consumer insights.Recommends the role of sub-brand(s) and endorsed brand(s) relative to the master brand(s) and any regional and/or channel adaptations.Works collaboratively with the design community to recommend a global brand(s) style guide, ensuring consistency with brand positioning.Approves product packaging designs to be consistent with product communications hierarchy and brand(s) style guide.Qualifications & Experience Required:Bachelor's degree in Marketing, Business Administration, or related fields.
Advanced English level and proficiency in Excel/PowerPoint/Office 365.Expertise in Retail Environment, Customer Marketing & Shopper Marketing in Consumer Companies for at least 10 years.7+ years experience as Marketing Director within the Massive Consumer Products Market, proven campaign experience, ability to manage budget, digital marketing forms such as social media marketing and content marketing.Advanced Financial knowledge managing P&L variables and ROI analysis