Red Bull Sales teams are all about making sure that whenever consumers want a Red Bull can, it is always close at hand regardless of where they stand across the globe. They do this via our two channel-oriented sales teams: Off Premise and On Premise.
The On Premise Distribution Executive main priority is developing annual business plans, driving Red Bull initiatives, and tracking Key Performance Indicators (KPIs) through a set group of Distribution Partners (DPs).
Key responsibilities include: communicating strategic priorities; driving and managing key RB initiatives; ensuring implementation of merchandising standards; developing systems to track and measure KPI execution; monitoring sales/POS progress against business plans; and coaching DP to produce execution excellence in the On Premise Channel.
RESPONSIBILITIES Areas that play to your strengths All the responsibilities we'll trust you with:
Coordinates meetings with DPs to explain and implement Red Bull business strategies and initiatives
Develops communication process to ensure proper alignment and understanding of strategies and goals
Implements systems to track and benchmark DPs against key initiatives/goals
Ensures DPs fully understand and execute RB merchandising standards
Assists in developing Sales Books and training to guarantee Sales Reps clearly understand merchandising standards (i.e. product flow, sku priorities by channel, display merchandising, pricing, etc.)
Establishes set communication schedule to discuss upcoming and on going Key Account Programs
Implements process for late notice or emergency programs to ensure rapid communication and execution
Ensures DPs implement tracking system to gage execution effectiveness
Develops with the DPs the annual business plans with regards to organization requirements, distribution, volume, investments, and KPIs
Secures agreement on necessary subjects and implements monthly scorecard to review progress (distribution build-up by month/channel, organization build-up by month/channel, sales forecast by month/channel…)
Consistently communicates with ownership and top management to guarantee alignment
Establishes POS allocation by distributor
Coordinates with Business Unit office personnel to issue on-going updates against allocation
Keeps DP abreast of any new POS items and applicable allocation/timing
Develops organization model with DP and gains commitment against specific personnel structure to drive Business Plan
Maintains strong working knowledge of all relevant Red Bull systems
Develops knowledge of key account systems and how they relate to DP
Holds DPs accountable for data submission into RB systems to ensure accurate and timely information
Thorough working knowledge of distributors internal systems and structure
Understands distributor's hierarchy and has relationship from the top down (Owner to Managers)
Clear understanding of the person responsible and accountable for tasks or programs within distributorship
Working knowledge of routing procedures and able to suggest better route to market and/or manpower needs based on distribution and account frequency
Knowledgeable on reps and area manager's pay structure in order to program and hold accountable
Ability to communicate and share best practices from other DP on structure accountability systems
Share and enforce guidelines with regards to RB's inventory policy
Provide on-going feedback relative to DP performance against objectives and KPIs
Develops expertise with regards to product competition and distributor competition in respective area
Communicates regularly and works effectively with all BU sales team (Off-Premise, key accounts, etc) and marketing people to secure full alignment of the BU goals with the DP
EXPERIENCE Your areas of knowledge and expertise that matter most for this role:
Bachelor degree in business administration, economy, engineering, marketing. Minimum 3 years of sales experience in consumer goods industry (beverage preferred), in key account or indirect channel experience Intermediate English Travel 10-20%