THE ONLINE MARKETING MANAGER WILL HELP DRIVE KEY INITIATIVES ACROSS HEALTH, LEGAL, AND AUTOMOTIVE VERTICALS.
YOU WILL BE RESPONSIBLE FOR HANDS-ON MANAGEMENT OF PAID SEARCH (SEM) AND PAID SOCIAL CAMPAIGNS.
THIS INCLUDES: KEYWORD,CREATIVE, AUDIENCE, BIDDING, TESTING AND OTHER CAMPAIGN OPTIMIZATIONS.
YOU WILL ALSO BE RESPONSIBLE FOR REPORTING OVERSIGHT AND PERFORMANCE AGAINST SPECIFIC BUSINESS GOALS.IN THIS ROLE, YOU WILL ALSO COLLABORATE WITH PRODUCT AND BUSINESS TEAMS TO CREATE SITE IMPROVEMENTS (A/B TESTING, CONVERSION RATE OPTIMIZATION), PERSONA AND AUDIENCE BUILDING, AND DRIVE INCREMENTAL REVENUE THROUGH NEW INITIATIVES.THE TEAM HIGHLY ENCOURAGES INNOVATION AND TESTING.
YOU WILL HAVE THE OPPORTUNITY TO IDENTIFY AND CREATE EXPERIMENTS, TEST NEW STRATEGIES AND TACTICS AND BRAINSTORM IDEAS WITH OUR GROWING TEAM OF EXPERIENCED MARKETERS.DAY-TO-DAYCREATE, IMPLEMENT, AND MANAGE PAID SEARCH & SOCIAL CAMPAIGNS TO DRIVE GROWTH ACROSS THE COMPANYMAXIMIZE CAMPAIGN REVENUE AND RETURN ON INVESTMENT (ROI) TO MEET OR EXCEED BUSINESS GOALSANALYZE CAMPAIGN PERFORMANCE AND OPTIMIZE TO DRIVE REVENUE AND ROICOLLABORATE WITH PRODUCT TEAMS TO CONDUCT A/B TESTS AND CONVERSION RATE OPTIMIZATIONWORK CROSS-FUNCTIONALLY WITH BUSINESS AND PRODUCT TEAMS TO CREATE NEW CAMPAIGNS AND REVENUE STREAMSTEST NEW STRATEGIES AND TACTICS TO FIND INNOVATIVE WAYS TO DRIVE CAMPAIGN PERFORMANCEEFFECTIVELY COMMUNICATE TO BUSINESS STAKEHOLDERS CAMPAIGN TACTICS, OPTIMIZATIONS, AND PERFORMANCEKEEP UP WITH THE LATEST TRENDS IN ONLINE MARKETING AND EXPERIMENT WITH NEW BETAS, TOOLS AND AD TYPESDEVELOP A DEEP UNDERSTANDING OF OUR WEBSITE INFRASTRUCTURE TO DRIVE CAMPAIGN PERFORMANCE**REQUIREMENTS**:BACHELOR'S DEGREEMIN 2+ YEARS EXPERIENCE IN ONLINE MARKETING (PAID SEARCH, DISPLAY, SOCIAL)**WORKING KNOWLEDGE OF TOOLS SUCH AS**: MICROSOFT EXCEL, GOOGLE ANALYTICS, GOOGLE ADS, FACEBOOK ADSDEMONSTRATE A PROVEN TRACK RECORD IN DRIVING ONLINE MARKETING CAMPAIGN GROWTHEXCELLENT ANALYTICAL, PROBLEM-SOLVING, AND COM