.Job Description:Diageo is the world's leading premium drinks company with an outstanding collection of brands, such as Johnnie Walker, Smirnoff, Baileys, Captain Morgan, Tanqueray and Guinness. With over 200 brands in 180 countries and a global network of entrepreneurial individuals, our teams blend a diverse range of experience, knowledge and skills. We connect customers and consumers to our iconic products and build innovative experiences that bring people together to celebrate life!Context/Scope:- Diageo Mexico has a clear vision of being recognized as one of the top 3 CPG companies in the Off Trade Channel and the number 1 in the On Trade- Diageo has been consistently growing in the last 4 years and has ambitious growth goals for the next five years and beyond.- We have a solid position as market leader of the growing category of whisky. We want to strengthen our position in this category and increase our relevance crafting value in other categories, such as, liquors & creams, Tequila rum and vodka- To accurately take on these challenges we must become an execution machine, able to support current and future growth- The key success factor is to ensure excellence in execution at the point of sale, delivered by talented and fully capable teams who lead the in store operations and work steadfastly to achieve high standards of quality and efficiencyPurpose of Position:Own and coordinate plans, tracking and administration of the activities related to Field Sales Operations, Be a liaison with different teams, such as Shopper Marketing, Brand Management, Finance, among others. Coordinate outsource agency of merchandisers and promo corporate demos. Budget administration and operation.Market / Function Complexity:There is a new reality reflected in several indicators:The trade continues with a solid expansion strategy in terms of stores The Spirits category is getting more relevance for our modern trade customers Diageo has launched new brands and new formats There are new and more sophisticated activities to implement at the point of saleSince the category is growing in relevance for the retailers, the new battle ground is the point of sale