._**HireLatam is a premier recruitment agency that connects exceptional talent in Latin America with outstanding opportunities in the United States. **_With a proven track record and a commitment to excellence, we're your trusted partner in the pursuit of career success. Our extensive network, personalized approach, and supportive guidance ensure that you're in the best hands to find your next job opportunity._**Job Title**: Remote Meta Ads Video Specialist (100% Work From Home)**About Our Client**: Our client specializes in extending the lifespan of middle-aged men by ten years through telemedicine services. They are dedicated to addressing men's healthcare needs, particularly focusing on male obesity, mental health, and primary care. As a startup, they are rapidly evolving and remain committed to their mission of promoting male well-being worldwide. **Job Overview**:The opportunity as **Head of Creative**As the Head of Creative, you'll work closely with their Head of Growth and CEO to develop and execute a winning creative strategy for their direct-to-consumer video ads on Facebook, Instagram and other channels.You'll start by auditing their current video ad assets and performance, identifying opportunities to improve their creative approach and develop new concepts that resonate with their target audience and drive conversions. You'll bring your expertise in crafting high-impact DTC video ads to set the vision and lead the execution of breakthrough creative across their key social media platforms.Your initial focus will be on creating and optimizing video ads that deliver strong ROAS and scale efficiently. Over time, you'll expand their video creative capabilities to new formats and channels, always pushing the boundaries of performance-driven creativity.A key part of your role will be building and leading an in-house video creative team. You'll use your experience in assembling and managing high-performing teams to develop their internal capabilities and reduce reliance on external agencies. This includes hiring top talent, establishing efficient workflows, and fostering a culture of innovation and data-driven optimization.As they grow, you'll play a critical role in shaping their overall creative direction and ensuring their video advertising remains a key driver of customer acquisition and growth. Your leadership and expertise will be instrumental in building a world-class DTC video creative function that sets our client apart in a competitive market.This is a full-time, fully remote role, and you'll work async in the timezone of your choice.Key Responsibilities- _Straight away_- **Lead DTC video ad creation**:- **Audit existing video assets** - You'll conduct a comprehensive review of their current video ad creative, assessing performance metrics and identifying areas for improvement