Mérida, Yucatán, MX
Full-time
Remote
About Us
The Ksquare Group was established in 2014 in Dallas TX, we are an international company with a presence in different countries such as Mexico, the USA, India, and Dominican Republic currently being more than 250 Ksquarians and growing. We offer technological solutions through multidisciplinary Pods specifically designed to meet our customer's needs. Depending on the skills required by every project, the best professionals are selected to bring all their talent together to achieve mutual goals. We authentically care about the comfort, wellbeing, and career growth of all our employees making sure integrity, innovation, leadership, accountability, and collaboration continuously stand by one and each one of us. We believe and trust all our outstanding professionals and realize how special they are but what makes us even special is the family we have become through the years.
**Requirements**:
Bachelor's degree in Computer Science, Marketing, Engineering, or a related field.
2+ years of experience in Salesforce Marketing Cloud implementation and development.
Proficiency in HTML, CSS, JavaScript, AMPscript, SQL, and SSJS.
Experience with API integrations and data management processes in Marketing Cloud.
Knowledge of Node.js and Express.js is a plus.
**Nice to have**:
Familiarity with other Salesforce solutions, such as Data Cloud and Personalization.
Knowledge of GitHub and agile methodologies.
Strong communication and problem-solving skills, with attention to detail.
Ability to work independently and collaborate effectively with cross-functional teams.
**Responsibilities**:
**Campaign Development & Deployment**:
**Technical Implementation & Documentation**:
Document and execute both technical and business requirements for Marketing Cloud projects.
Create solution designs (technical blueprints) for effective implementation.
**Integration & Data Management**:
Manage data integrations with Salesforce Marketing Cloud, Sales Cloud, and Service Cloud.
Set up data extensions, ensure data integrity, and manage API integrations between platforms.
Configure FTP accounts, install packages, and oversee data ingestion through API capabilities. 4
**Audience Management & Optimization**:
Leverage SQL, AMPscript, and Server-Side JavaScript (SSJS) to create personalized templates and optimize audience segmentation.
Manage audiences through SQL queries and automation processes within Automation Studio.
Configure Journey Builder and manage targeted audience segments effectively.
**Channel Expansion & Support**:
Set up and maintain additional channels, such as WhatsApp, in alignment with campaign needs.
Troubleshoot and resolve technical issues within Marketing Cloud operations.
Work closely with product managers, designers, and developers to ensure cohesive and impactful campaigns.
**Reporting & Analytics**:
Analyze campaign performance, focusing on engagement, conversion, and other KPIs.
Implement A/B testing strategies to refine messaging and optimize future campaigns.
The Ksquare Group does not and shall not discriminate based on race, color, religion, gender, gender expression, age, national origin, disability, marital status, sexual orientation, or military status, in any of its activities or operations. These activities include, but are not limited to, hiring, and firing of staff, selection of volunteers and vendors, and provision of services. We are committed to providing an inclusive and welcoming environment for all members of our staff, clients, volunteers, subcontractors, vendors, and clients. As an equal-opportunity employer. We will not discriminate and will take affirmative action measures to ensure against discrimination in employment, recruitment, advertisements for employment, compensation, termination, upgrading, promotions, and other conditions of employment against any employee or job applicant on the bases of the conditions previously mentioned.
Why will you love working with us?
We thrive to reach out to tomorrow.
We are a world class team who work together across cultures and disciplines.
Transparency and challenging projects that will let you grow and learn.
We offer to you trust, sensibility and welfare, because you are important to us.