.The Senior Specialist, Customer Reference, is responsible for the strategic direction, management, and execution of Veeam's customer marketing and reference program throughout the Americas. The role will oversee Latin America customer marketing and other strategic segment reference program execution, the on-going development and management of a portfolio of reference accounts that can be nurtured and used as testimonials in all types of media. will be working in partnership with local marketing and sales leaders, as well as the Global Marketing leadership team. You will identify a pipeline of exciting customer stories and build and nurture the relationships with Veeam advocates for key company engagements, and interaction with the global corporate communications and field marketing organizations to deliver high-quality assets on a regular basis.**Responsibilities**- Enhance and maintain the roster of references throughout the that can be leveraged by the regional sales and marketing organizations to advance Veeam's brand awareness and sales effort- Cultivate, nurture and own these relationships end-to-end with the key reference accounts; develop a portfolio of strategic and globally recognized brands that can be used within high-level opportunities (i.E. speaking engagements at industry events etc.).- Integrate advocates into wider Veeam voice of the customer marketing activities, such as campaigns, PR/AR, field marketing. Ensure a charter of excellence for the use of references- Work with the wider teams to identify and cultivate customer references; this includes but not limited to inspiring Veeam Sales, ProPartners, end users, and their PR and legal departments to participate in the reference program- Become a trusted advisor and business partner to field sales and marketing teams, to build customer relationships and utilize the customer voice in sales and marketing activities- Serve as the primary point of contact for customer advocates/references, including suggestions for potential references and requests for references from Sales, Channels and Alliances, and AR/PR (be the owner of Veeam's internal QC process) in the assigned regions- Coordinate customer interviews. Edit and/or write stories/brief copywriting resources as applicable, and for approved suggestions, provide background information and contact details to the writer. Manage internal/external review, approvals and posting- Track use of customer references, including written success studies, quotes, peer-to-peer references, audio, video, and AR/PR contacts- Negotiate contracts with suppliers and oversee production of video references- Special projects as assigned**Qualifications**- Bachelor's degree in Marketing, Communications, Business Administration or related area(a combination of education and experience will be considered)- Marketing experience in business-to-business technology industry, specifically within a customer marketing role