Are you passionate about creating engaging social media content and driving impactful brand strategies? Our company is seeking a skilled **Social Media Specialist** to join our dynamic team. As the **Social Media Specialist**, you'll be responsible for developing and executing comprehensive social media content plans aligned with our brand identity. Experience in managing Hispanic content/clients is considered a significant advantage for this role.**Social Media Specialist Responsibilities**:- Developing social media content plans that are consistent with the company's brand identity.- Experience with Hispanic content/clients is an ADVANTAGE.- Creating consistent, meaningful content on all social media platforms, including writing, and editing social media posts, improving customer engagement, and promoting social media campaigns.- Managing a high volume of daily social media posts.- Communicating with social media followers, including responding to queries in a timely manner.- Developing and managing social influencer programs and attending social influencer events.- Using analytical tools such as Google Analytics and Facebook Insights to monitor and evaluate the company's social media presence and performance.- Preparing monthly reports on social media marketing efforts.- Suggesting recommendations to adjust the social media marketing strategy for optimal results.- Staying up to date on best practices and emerging trends in social media.- Performing other duties when needed.**Social Media Specialist Requirements**:- Bachelor's degree in journalism, communications, marketing, or a related field.- 3 or more years of social media experience including planning and managing content in a corporate, or agency setting.- Excellent written and verbal communication skills and must have a thorough understanding of social media management and strategy.- Experience using various analytics software.- Multi-tasking and time-management skills, with the ability to prioritize tasks.- Ability to work in a fast-paced, high-pressure environment.