The Director of Marketing Automation will lead the strategic planning, execution, and optimization of marketing automation efforts for our clients in the senior living industry. This role demands a visionary leader who can drive innovation in email marketing strategies, improve client results, and leverage cutting-edge tools and techniques to increase efficiency. The ideal candidate will spearhead a team of marketing automation specialists, ensuring that our email marketing strategies align with our clients' broader business objectives and deliver measurable results.
Essential functions and responsibilities: Strategic Leadership: Develop and maintain comprehensive email marketing strategies for multiple clients that lead the buyer's journey, enhance brand engagement and drive lead conversion.Optimization & Innovation: Identify opportunities to optimize client email performance continuously and innovate new nurture models that resonate with the target audience.Technology Integration: Identify, evaluate, and implement AI tools and other technologies to enhance team productivity and campaign effectiveness.Team Management: Oversee and nurture a high-performing team of marketing automation specialists, providing mentorship and fostering professional growth. Take on projects yourself, as this is both a management and hands-on role.Client Engagement: Actively participate in client meetings and sales pitches to articulate the value of our marketing automation solutions and secure buy-in from stakeholders. Work with the sales team and client service team to help define the best email marketing strategies for new prospects and existing clients.Cross-functional Collaboration: Work closely with creative and content teams to ensure marketing automation efforts are integrated seamlessly with other marketing initiatives.Performance Analysis & Reporting: Develop and present detailed reports on campaign performance and market trends to inform strategic decisions.Minimum Qualifications: Experience: Minimum of 10 years managing B2C marketing automation strategies, with at least 5 years in HubSpot, Marketo, or ActiveDEMAND.Leadership: 3-5 years of experience leading and developing marketing teams.Problem-Solving: Proven ability to reduce client tension and de-escalate and resolve complex issues.Education: Bachelor's degree in Marketing, Digital Marketing, Business Administration, or a related field. Advanced degrees and certifications in relevant platforms are highly desirable.Communication Skills: Strong verbal and written communication skills, with the ability to engage and influence senior executives and stakeholders.Technical Acumen: Demonstrated ability to master new applications quickly and apply them strategically for business growth.Advanced English Only.Located in Guadalajara or willing to relocate.Success factors/job competencies: Visionary Thinking: Ability to recognize market trends and adapt strategies for one client or many.Detail-Oriented: High attention to detail and accuracy in managing complex workflows, reports, and analytics.Collaborative Mindset: Comfortable working across departments to create holistic marketing strategies.Proactive Approach: A self-starter with a strong sense of urgency and the capability to handle multiple projects simultaneously.Creativity and Strategy: Blend of creative thinking and strategic analysis to drive campaign success.Awesome Benefits for Our Team! Christmas Bonus: 30 days, to be paid in December.Major Medical Expense Insurance: Coverage up to $20,000,000.00 MXN.Minor Medical Insurance: VRIM membership with special discounts on doctor's appointments and accident reimbursements.Dental Insurance: Always smile with confidence!Life Insurance: (Death and MXN Disability)Vacation Days: 12 vacation days in accordance with Federal Labor Law, with prior approval from your manager. + Floating Holidays: 3 floating holidays in addition to the 7 official holidays in Mexico.Cell Phone Reimbursement & Transportation Subsidy.Hybrid Scheme: Enjoy the best of both worlds, remote and in-office work.Multicultural Exposure: Work with operations within Mexico and United States.MezTal Internal Events: Strike a healthy balance between your professional and personal goals.Exclusive Discounts: Benefits with different companies for being part of MezTal.Academic Agreements: Access to national universities and language schools.Career Growth: We will search the best conditions for progressing in your career.
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