.**Location**- Mexico City, Mexico**Job ID**- 0000012207**Category**- Sales, Marketing & Product ManagementBe the Spark: Join our vibrant LATAM Marketing Team and be a key player in turning consumer insights into exciting business strategies. Dive into a world of creativity where your financial savvy and analytical skills will make a real impact in the Toy Industry. Let's shape the future together - your journey starts here!**Play your part in our team succeeding**:You will be part of the LATAM Marketing Team who excel in converting first class consumer and shopper insights into compelling, ground-breaking and innovative business and communication programs, under pinned by a strong commercial understanding and focus.This role requires a high level of financial understanding and analytics, and will need to drive an expert knowledge of consumers, shoppers, competitors and commercial landscape within the Toy Industry**Core Responsibilities**:**Consumer & Shopper Analysis**:- Provide proactive analytical insight and challenge-based performance management.- Produce scenario-based analysis to aid brand and demand planning process. Strong focus on guiding an understanding on critical market and brand situations to influence in short and long term decision making- Identify, scope & implement improvements to processes in Commercial Performance & Insights- Actively lead in cross functional theme and market comprehensive investigations, providing detailed market, consumer and competitor review and recommendations- Drive development of internal marketing team analytical capabilities**Marketing Performance & Strategy**:- Lead interpretation of marketing mix efficiency, including MMM progression and Mkt Budget evolution MRM- Recommend LATAM Mkt Strategy and Marketing Plans according to ambitions, including and using fact-based data to provide direction to Brand Managers- Evaluate and analyze return on investment data in collaboration with key collaborators.**Competitor Monitoring & Analysis**:- Coordinate and identify the changing nature of consumers, shoppers, economy and demographics. Effectively drive awareness and potential impact of these through regular contribution to BUs, brand and sales strategies.- Build & deliver regular BU Market update showcasing the most relevant consumer and shopper trends and insights.**Financial planning & Budget management**:- Lead MRM implementation for LATAM: Primary driver of BU Marketing Resource Management & Efficiency (MRM), delivering the Marketing Planning & Performance Framework in BU. Functional expert in MRM & Reporting and go-to person for MRM