Our MissionWe employ team members who push themselves, and their peers to be better every day. Our management team is here to invest in our team's growth. Everyone is equal and is in an impact role. We are an organization of surplus, where employees have unlimited potential to learn, earn and grow. By putting our team first, our clients will succeed.Our ValuesEmployees > Clients (if we have to choose)Be who you are.The best organizations have a diversity of personalities, perspectives and experienceCommunicate directly and openly. Give our team (and management) the chance to make things betterAim to get better at the hard and soft skills required for the jobMake progress every dayEvery person on the team is important and has an impact on our successBe an organization of surplus, not scarcityCreate real relationships with your peers and clientsAchieving balance creates harmonyLeadership has a special role, but we all have a responsibility to contribute positively to cultureWork hard, play hardOur CultureWe put our team first, helping them grow personally and professionally, while making sure they are always set up for success. We're thankful our team chooses to spend the majority of their week making Four15 Digital successful and in return we strive to make sure they know how appreciated they are while giving them the flexibility and autonomy they need.Here's what we are looking for in this jobThe Paid Media Account Manager is a full-time position responsible for the day-to-day management of our client's paid marketing initiatives. This includes Google Ads campaigns (including Search, Shopping, Display and YouTube campaigns), Bing Ads, Facebook as well as a secondary focus on AdRoll, LinkedIn and similar platforms.Responsibilities:Client Communication and Team ManagementThe Account Manager is expected to 'own' client communication, including email, face-to-face, and video conference meetings. They will present deliverables, campaign strategies, and tactics on a recurring basisIf available, the Search Manager will direct and lead all search optimization managers assigned to client account(s)Strategy and ImplementationUnderstand the client's product and their marketing objectives and goals.Develop SEM growth plans in conjunction with the rest of the Four15 Digital senior team.Follow established Four15 Digital search process frameworkWork closely with other internal and external departments to develop fully integrated search campaignsAccount Management and ReportingThe Paid Search Manager will be required to 'own' all aspects of their clients' accountsEstablish and update budgets caps and ensure accounts are pacing properlyCreate and execute against the 'optimization calendar', which includes negative search term optimization, ad testing, keyword expansion, etc.Present ideas for future marketing expansion or optimizationMonitor, track and evaluate campaign performance analytics, based on client KPI targets and baselinesCreate monthly client reports, verify data accuracy, provide analysis and keep clients updated on the status of their accountsCreate campaign insights for quarterly business reviewsSEM and General Advertising KnowledgeStay current on industry trends and best practices,Think creatively and develop tools and innovative tactics to improve efficienciesAid in creation of new business presentationsWork with, and in some cases direct, a team of cross-channel marketers.Skills/Experience Required:3+ plus years of paid campaign management experience requiredBachelor's Degree (Math or Linguistic discipline preferred)Experience with Google AnalyticsExtensive experience with Google AdWords Editor and Bing Ads EditorKnowledge of all PPC metrics and definitionsTechnical and analytical mindsetHigh proficiency with Microsoft Excel, Word and PowerPoint (in addition to Google Drive Stack)Google Certification (Fundamentals), Analytics and Advanced Certification is a plusExcellent attention to detail and the ability to effectively multi-taskExcellent written communication and interpersonal skillsSkills/Experience preferred:Experience with Bid Management tools such as Marin or QuanticMindExperience with 3rd party trackingSEO, Display and Affiliate Management experience is a plus (hands-on experience and/or exposure to)Multi-lingual is a plusBenefits and PerksWe recognize the value of a job well done, but we know you need have time to leave work behind and cut loose with great people.Better than Competitive compensation plans to increase your salary + bonus opportunities401K matchPTO that helps support work-life balancePaid holidaysMedical BenefitsHealthDentalVision100% remoteMilestone celebrations for you and your teamHealth & Fitness challengesCelebrate "4/15 Day" each and every yearCompany-sponsored lunchesQuarterly team bonding events (including off-sites and volunteer opportunities)Unlimited career potential
