.**WHO ARE WE?**Do you want to work for a company that makes a difference in the world? At Unilever, we have a clear purpose - to make sustainable living commonplace. Through our 400 brands reaching 2.5 billion people every day, we aim to make a positive social impact globally and locally. Through our household brands, like Lipton, Knorr, Dove, Hellman's and Axe, we are creating a bright future for our customers, our business, and our planet - and you can be part of it.**WHAT WE ARE LOOKING FOR**:The Dynamic Audience Specialist is the champion of the use of segmented and personalized communications to drive better reach and engagement across Unilever's brands and categories - a key step in building meaningful relationships with Unilever's consumers. You will work alongside Brand and Category Insight Managers, Marketing Operations, 1:1/CRM leads and local IT. You will be responsible for building a strategic data driven marketing roadmap across priority brands to drive the increased acquisition and use of consumer data to create effective and engaging consumer experiences. You will be responsible for embedding the use of Unilever owned audiences in marketing activities and ensuring that all briefs completed deliver maximum business value to Unilever.**LOCATION**: Bosques de las Lomas, CDMX**WHAT YOU WILL DO**:- Plays leading role in the digital transformation by advising brands on their data driven marketing activities and providing input on their data strategy- Proactively partners with (cross) category & brand teams to educate/inspire them on the practicalities and potential of the use of (1st, 2nd, 3rd party) consumer data to drive personalized marketing- Leads realization of new omni-channel use cases that reach the right consumer at the right moment with the right message- Responsible for local execution of Unilever's Data Management Platform (DMP) (i.E. audience management and trait usage); Adobe Campaign and the Customer Profile Store (CPS)- Work with related parts of the Unilever Cloud tech stack for example Adobe Audience Manager, Adobe Analytics, Adobe Target and Adobe Campaign Solution- Create new use case mechanisms and consumer journeys and support implementation of tag management across all digital assets that feed into the Data Management Platform- Collate and prioritize all brand requests for use of Unilever owned audiences in orchestration of Media and direct to consumer communications