**Responsibilities**:
**Responsibilities**:
- Responsible for creating, editing and publishing web content using the Adobe Experience Manager content management system. This includes edits to existing pages and building new pages.
- Ensure pages are built with accuracy, consistency and adherence to brand and website guidelines.
- Optimize website content for search engine visibility, usability, accessibility and user experience.
- Collaborate with cross-functional teams to gather content requests and implement them on the website.
- Manage, organize, and optimize digital assets for optimal accessibility and performance.
- Conduct thorough quality checks including proofreading, functionality testing, cross-browser compatibility testing on all content and pages to ensure accuracy, consistency, and adherence to brand guidelines.
- Troubleshoot and resolve any content-related issues within the AEM platform.
- Collaborate with digital designers on UX/UI for guidance on new page layouts and implement UX/UI recommendations.
- Ensure a seamless user experience by organizing and structuring content in a user-friendly manner. Implement intuitive navigation, clear calls-to-action, and responsive design principles to optimize user engagement.
- Adhere to content governance policies, standards, and best practices. Maintain a consistent content structure, naming conventions, and metadata tagging to facilitate content discoverability and management.
- Monitor and analyze content performance and optimize using Adobe Analytics and in partnership with data and analytics team members. Leverage data-driven insights to optimize content strategies and improve user experience.
- Provide occasional support and training to team members on AEM content authoring processes.
**Qualifications**:
**Essential skills & Knowledge**
- Demonstrated proficiency in Adobe Experience Manager and extensive knowledge of building pages and optimizing content within component-based systems.
- Ability to uphold brand and website standards.
- Proven experience as an AEM Content Author or similar role.
- Ability to work independently, manage multiple projects, and meet deadlines.
- Strong interpersonal skills and the ability to collaborate effectively with cross-functional teams.
- Highly entrepreneurial with the ability to prioritize work effectively and manage multiple initiatives at once.
- Excellent written and verbal communication skills with an eye for detail.
**Software Proficiency**:
- Adobe Experience Manager. Certifications in AEM are a plus.
- Adobe analytics is a plus
- Figma
- Asana experience is a plus
- Microsoft Office Suite
**Qualifications**:
- Education: Bachelor's degree marketing, communications, or a related field
- Experience: Minimum of 3-5 years of AEM authoring experience
- Agency experience IS A MUST
- Fluency in English is required.
