We are seeking a detail-oriented, data driven Adobe Experience Manager (AEM) content author to join our team. As an AEM Content Author, you will work within Adobe Experience Manager to create pages in our component-based design system and will play a crucial role in managing and optimizing digital content within the platform. The ideal candidate will have a strong background in digital content creation, a deep understanding of AEM, and excellent communication skills.
Responsibilities: • Responsible for creating, editing and publishing web content using the Adobe Experience Manager content management system. This includes edits to existing pages and building new pages. • Ensure pages are built with accuracy, consistency and adherence to brand and website guidelines. • Optimize website content for search engine visibility, usability, accessibility and user experience. • Collaborate with cross-functional teams to gather content requests and implement them on the website. • Manage, organize, and optimize digital assets for optimal accessibility and performance. • Troubleshoot and resolve any content-related issues within the AEM platform. • Collaborate with digital designers on UX/UI for guidance on new page layouts and implement UX/UI recommendations. • Ensure a seamless user experience by organizing and structuring content in a user-friendly manner. Implement intuitive navigation, clear calls-to-action, and responsive design principles to optimize user engagement. • Adhere to content governance policies, standards, and best practices. Maintain a consistent content structure, naming conventions, and metadata tagging to facilitate content discoverability and management. • Apply SEO best practices including metadata and relevant keywords to improve organic rankings. • Monitor and analyze content performance and optimize using Adobe Analytics and in partnership with data and analytics team members. Leverage data-driven insights to optimize content strategies and improve user experience. • Provide occasional support and training to team members on AEM content authoring processes. Qualifications Essential skills & Knowledge Demonstrated proficiency in Adobe Experience Manager and extensive knowledge of building pages and optimizing content within component-based systems. Ability to uphold brand and website standards. Proven experience as an AEM Content Author or similar role. Ability to apply WCAG 2.1 AA standards to the content authoring process. Understanding of how to apply SEO best practices to the authoring role. Ability to work independently, manage multiple projects, and meet deadlines. Strong interpersonal skills and the ability to collaborate effectively with cross-functional teams. Highly entrepreneurial with the ability to prioritize work effectively and manage multiple initiatives at once. Excellent written and verbal communication skills with an eye for detail. Software Proficiency: Adobe Experience Manager. Certifications in AEM are a plus. Adobe analytics is a plus Figma Asana experience is a plus Microsoft Office Suite Qualifications: Education: Bachelor's degree marketing, communications, or a related field Experience: Minimum of 3-5 years of AEM authoring experience #J-18808-Ljbffr
