Agronomy Technical Sales Advisor - ObregonYOUR FUNCTION: You are responsible for supporting the sales activities and drive/collaborate on selected business development initiatives for the TKI fertilizers. You lead the agronomical development work to support sales growth and co-develop the sales strategy to deliver on sales volumes & margin targets in the region through the use of high quality distribution channels.
Agronomical support Lead the technical activities in line with the sales strategy.Develop, maintain, update and actively utilize a network of technical contacts to promote the technical benefits of the products as to develop sales.Provide technical support to customers (i.e., distributors, growers).Manage a program of products field trials in the region to promote the benefits/value proposition of the product portfolio.Develop, catalogue and maintain a full archive of technical publications relating to the product portfolio (make available within TG).Identify and reinforce value proposition of Tessenderlo Kerley fertilizers.Align on sales & development strategies with the line manager. Refine and implement this strategy.Use knowledge of the market and competitors, identify and develop the company's unique selling propositions and differentiators to acquire new customersPlan & conduct demand generation activities such as individual & group farmer meeting, product demonstrations & field days to show the product USPs.Create brand visibility in the market place through proper utilization of branding material to stimulate the sales.Propose marketing and promotional materials/events to stimulate sales, including:Connect farmers & dealers to our social media such as FB, You Tube & WhatsApp as per plan.Record farmer success stories through documentation, recording & pictures....Accountable for administrative tasks, market and business data capturing as required to report to the hierarchical manager.Responsible for demand forecasting and advice on demand planning.Budget Submit periodic reports as required by the hierarchical managers.Meet sales, financial and technical objectives.Safety Actively contributes to a safe working environment and good practices for all employees and related companies (distributors, customers,…)Accountable for personal safety and that of local staff.ProfileBachelor Degree in Agronomy (or equal by experience).Minimum 2 years business development or clear affinity to commercial functionsComprehensive knowledge of agricultural practice and main crops in the area.Ability to develop a deep understanding of market and products.Prepared to travel regularly within Guatemala, up to 80% of the working time,Required languages: Spanish and basic english.OfferEntrepreneurial, assuming responsibility for performance, recognizing opportunities and acting efficiently, effectively and with integrity.Be able to contribute to and work in a team.Be self-motivated and willing to work alone for extended time periods.Have strong communication abilities both towards individuals and groups.Organized, disciplined, numerate and fact-based decision taking.Have excellent problem solving skills.Be flexible and adaptable to multiple cultures and circumstances
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