.Descripción de la empresa- Descripción del empleo**YOUR FUNCTION**:You are responsible for supporting the sales activities and drive/collaborate on selected business development initiatives for the TKI fertilizers.
You lead the agronomical development work to support sales growth and co-develop the sales strategy to deliver on sales volumes & margin targets in the region through the use of high quality distribution channels.
**Agronomical support**- Lead the technical activities in line with the sales strategy.- Develop, maintain, update and actively utilize a network of technical contacts to promote the technical benefits of the products as to develop sales.- Provide technical support to customers (i.E., distributors, growers).- Manage a program of products field trials in the region to promote the benefits/value proposition of the product portfolio.- Develop, catalogue and maintain a full archive of technical publications relating to the product portfolio (make available within TG).Identify and reinforce value proposition of Tessenderlo Kerley fertilizers.
**Sales support**- Align on sales & development strategies with the line manager.
Refine and implement this strategy.- Use knowledge of the market and competitors, identify and develop the company's unique selling propositions and differentiators to acquire new customers- Plan & conduct demand generation activities such as individual & group farmer meeting, product demonstrations & field days to show the product USPs.- Create brand visibility in the market place through proper utilization of branding material to stimulate the sales.- Propose marketing and promotional materials/events to stimulate sales, including:- Connect farmers & dealers to our social media such as FB, You Tube & WhatsApp as per plan.- Record farmer success stories through documentation, recording & pictures.- ...- Accountable for administrative tasks, market and business data capturing as required to report to the hierarchical manager.- Responsible for demand forecasting and advice on demand planning.
**Budget**- Submit periodic reports as required by the hierarchical managers.- Meet sales, financial and technical objectives.
**Safety**- Actively contributes to a safe working environment and good practices for all employees and related companies (distributors, customers, )- Accountable for personal safety and that of local staff.- Requisitos- Bachelor Degree in Agronomy (or equal by experience).- Minimum 2 years business development or clear affinity to commercial functions- Comprehensive knowledge of agricultural practice and main crops in the area.- Ability to develop a deep understanding of market and products.- Prepared to travel regularly within Guatemala, up to 80% of the working time,- Required languages: Spanish and basic english