LATAM Marketing Analyst
- Location: Mexico City (Hybrid)_
At Alcon, we are driven by the meaningful work we do to help people see brilliantly. We innovate boldly, champion progress, and act with speed as the global leader in eye care. Here, you'll be recognized for your commitment and contributions and see your career like never before. Together, we go above and beyond to make an impact in the lives of our patients and customers. We foster an inclusive culture and are looking for diverse, talented people to join Alcon.
The LATAM Marketing Analyst will be reporting to the LATAM Marketing area, and will analyze and provide actionable insights for the optimization of advertising and marketing strategies across LATAM, ensuring brand growth, improved customer engagement, and effective resource allocation. This role focuses on evaluating promotional effectiveness, market segmentation, and channel performance while leveraging data analytics to support strategic marketing decisions.
In this role, a typical day will include:
- Data Analytics and Insights: Develop and implement analytics models to assess the effectiveness of promotional campaigns across diverse channels.
- Analyze market trends, customer behavior, and performance metrics to identify growth opportunities and optimize marketing ROI.
- Create dashboards and reports to track KPIs such as customer engagement, campaign reach, and channel performance.
- Market Segmentation and Targeting: Conduct in-depth segmentation analysis to identify and refine buyer personas, enabling tailored promotional strategies.
- Collaborate with marketing teams across LATAM to define optimal channel mixes for each segment, ensuring effective audience targeting.
- Promotional Effectiveness Evaluation: Measure and report on the ROI of promotional activities, including in-store promotions, digital campaigns, and events.
- Perform competitive benchmarking to highlight areas of improvement in brand positioning and awareness.
- Digital Tools and Automation: Support the integration of digital tools and platforms for data collection, campaign management, and analytics.
- Leverage data visualization and business intelligence tools to present findings to senior leadership and marketing teams.
- Collaboration and Strategy Support: Partner with marketing and creative teams to align insights with campaign objectives.
- Provide actionable recommendations for optimizing marketing spend and resource allocation.
WHAT YOU'LL BRING TO ALCON:
- 3+ years of experience in data analytics, with a focus on marketing, advertising, or communications.
- Proven expertise in analyzing large datasets and deriving insights that inform marketing strategies.
- Hands-on experience with digital advertising platforms and campaign performance metrics.
- Strong proficiency in analytics tools (e.g., Excel, Python, R, Tableau, Power BI).
- Knowledge of advertising performance metrics, customer journey mapping, and ROI calculation.
- Exceptional problem-solving and strategic thinking skills.
- Excellent communication and presentation abilities, capable of translating complex data into clear business recommendations.
- Bachelor's degree in marketing, Business Analytics, Finance, Statistics, Data Science, or a related field.
- Fluency in English and Spanish (Portuguese is a plus).
HOW YOU CAN THRIVE AT ALCON:
- Opportunity to join a growing, early-stage organization built within a mature and stable global company.
- Friendly environment of work and a diverse and highly motivated team of individual professional development and possible professional growth within a newly created account.
- Truly international environment and daily interactions with colleagues and stakeholders from around the world.
- Attractive benefits and compensation package.
- Flexible hours and remote work possibilities (minimum 3 days per week off).
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Alcon Careers
Alcon is an Equal Opportunity Employer and takes pride in maintaining a diverse environment and our policies are not to discriminate in recruitment, hiring, training, promotion or other employment practices for reasons of race, color, religion, gender, national origin, age, sexual orientation, gender identity, marital or veteran status, disability, or any other legally protected status.
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Alcon is an Equal Opportunity Employer and takes pride in maintaining a diverse environment and our policies are not to discriminate in recruitment, hiring, training, promotion or other employment practices for reasons of race, color, religion, gender, national origin, age, sexual orientation, gender identity, marital or veteran status, disability, or any other legally protected status.