.Welcome to Warner Bros. Discovery… the stuff dreams are made of.Who We Are…When we say, "the stuff dreams are made of," we're not just referring to the world of wizards, dragons and superheroes, or even to the wonders of Planet Earth. Behind WBD's vast portfolio of iconic content and beloved brands, are the storytellers bringing our characters to life, the creators bringing them to your living rooms and the dreamers creating what's next…From brilliant creatives, to technology trailblazers, across the globe, WBD offers career defining opportunities, thoughtfully curated benefits, and the tools to explore and grow into your best selves. Here you are supported, here you are celebrated, here you can thrive.General Summary:The Paid Social Specialist will lead the implementation and development of the paid social channel, maximizing customer growth at cost-effective levels. Reporting to the Paid Social Manager, the successful candidate will also integrate cross-functionally, regularly liaising with other teams within Subscriber Acquisition and the wider business org.Daily ActivitiesHands-on technical bid based buying and optimization across a number of platforms, including Meta, Snap, TikTok, Twitter, Pinterest, Reddit.Own the strategy and performance of paid social activity with full operational responsibility.Application of advanced in-platform bidding for optimizationAbility to integrate ad tech solutions to automate social buyingLead Paid Social planning and media-buying across multiple territories, ensuring both functions are optimized to achieve high levels of growth with an ROI-focusWork closely with the planning teams to recommend effective growth strategies and budgetLead Social innovation within the team and the effective use of relevant tools, identifying new BETAs and data sources to drive our Paid Social offering forwardClearly communicate performance and uncover growth leversEffectively document our strategies and approach to drive common understanding and efficiencyKeep abreast of market trends and developmentsEffectively collaborate with other teams and internal stakeholdersThe Essentials3+ years' experience with a track record of delivering success in a similar roleDemonstrated experience in media strategy and execution within buying platforms (e.G., Facebook Business Manager), showing the ability to manage multiple campaigns at onceExperience with app campaigns and Mobile Marketing Attribution (such as Kochava, Apps Flyer) preferredProven experience with Direct Response campaigns with experience with attribution, conversion tracking, and optimizing towards strict KPI goals