.Key member of the Industrial Channel Marketing team that supports and delivers essential channel marketing activities for distributor partners.
Work closely with distributor and TE product and marketing teams to design, execute and report on channel campaigns that increase brand awareness, drive demand, enable sales, provide customer insights, and deliver sales of New Products.
Work closely with Strategic Marketing, Product Management and Sales in the business units to leverage a combination of strategic market and customer insight, competitive understanding and compelling communications to develop differentiated value propositions that build Industrial and the business unit reputation and brand in its specific market verticals for the channel customers served through our distribution partners.
Drive close partnership with distributor partners to better support business growth in distribution.
This includes driving programs and ROI to proactively drive sales.Leverage the Industrial digital marketing team and central marketing resources for improved marketing performance and documented return on investment.
Work closely with the TE and customers' analytics teams to drive a culture of accountability, working across functional teams to measure, monitor and report on 360° impact of all marketing and customer touch points and engagements.Engage with Channel communications teams to create communications that engages Industrial's customers to be advocates of the business and TE.Work closely with external agencies to develop close collaboration across the marketing team.
This includes creative and advertising, content creation, event management and other marketing partners.Work closely with the Central Marketing Team to leverage shared strengths and resources whenever possible