**Responsibilities**:Conduct end-to-end exploratory data analysis from a wide range of data sources- and define data parameters according to ETL logic Leveraging data exploration and discovery analysis quantify segments connected to Smart Audience recommendations and A/B tests- and determine sizing thresholds that support statistically significant results Analyze the results of Smart Audience A/B tests using statistical methods to determine statistical significance and identify trends and patterns in the data; this post campaign analysis includes data mining and periodic reporting of results- including succinct presentation of key insights Develop insights and recommendations based on the results of Smart Audience A/B tests to improve campaign performance and achieve marketing objectives- including recommendations on audience selection criteria Collaborate with cross-functional teams including marketing product and data science- to develop and implement data-driven marketing strategies Use data analysis tools such as Excel Power BI and Adobe Analytics- in addition to SQL based programming to manipulate and analyze data- Stay up to date with the latest trends and best practices in marketing analytics and data analysis**Qualifications**:Bachelor's degree in statistics data science marketing- or a related field 5+ years of experience in marketing analytics data analysis- or a related field Strong understanding of statistical concepts such as confidence intervals p-values- and statistical significance Proficient with data analysis tools such as Excel Power BI and Adobe Analytics- as well as with SQL based programming- Demonstrate high-level proficiency in:- Data management- Data mining Descriptive analysis utilizing an analytics platform (eg Power BI- Adobe Analytics)- Predictive modeling expertise is an added bonusExcellent communication skills- with the ability to present complex data and insights in a clear and concise manner Strong attention to detail and ability to work independently- while having the willingness to engage with partners across the organization- Creative thinking skills and ability to develop new ideas to improve campaign performance Strong strategic thinking skills including capabilities to assess current situation- draw conclusions and envision future optimization opportunities- Ability to manage multiple projects and prioritize tasks effectively- A team player with strong interpersonal and team-building skills
