**Minimum qualifications**:
- Bachelor's degree or equivalent practical experience.
- 5 years of experience in media analytics, consulting, or data analysis.
- Experience using SQL to extract and manipulate data, or other programming or scripting languages (e.g., R, Python, C++, etc.).
- Ability to speak and write in Spanish and English fluently.
**Preferred qualifications**:
- Experience in an industry or agency role.
- Experience managing multiple priorities, projects, and stakeholders.
- Experience optimizing and troubleshooting products or services.
- Experience in client-facing, with the ability to influence across levels and advising on performance improvements.
- Familiarity with marketing measurement and attribution techniques (e.g., offline measurement, MMM, MTA, attribution) and Google advertising products (e.g., Google Ads, Google Analytics, Google Marketing Platform, etc.).
- Ability to analyze large datasets and prioritize them into actionable insights.
**About the job**:
Businesses that partner with Google come in all shapes, sizes and market caps, and no one Google advertising solution works for all. Your knowledge of online media combined with your communication skills and analytical abilities shapes how new and existing businesses grow. Using your relationship-building skills, you provide Google-caliber client service, research and market analysis. You anticipate how decisions are made, persistently explore and uncover the business needs of Google's key clients and understand how our range of product offerings can grow their business. Working with them, you set the vision and the strategy for how their advertising can reach thousands of users.
As an Analytical Lead, you use data to help clients achieve their business goals. You advise clients on marketing measurement and media attribution, and help them adopt best practices. You identify trends and opportunities, and develop marketing strategies that drive growth for clients and Google.
You have a problem-solving background and experience in strategy consulting, marketing analytics, financial modeling, or statistical analysis. You are able to think critically, are comfortable with ambiguity, and have a strong business acumen. You are a tenacious problem solver and can build trust and motivate change.
In this role, you work directly with clients and own client relationships with key decision makers, including executive leaders in strategy and analytics teams. You have experience navigating cross-functional teams and influencing without authority.
Google Ads is helping power the open internet with the best technology that connects and creates value for people, publishers, advertisers, and Google. We're made up of multiple teams, building Google's Advertising products including search, display, shopping, travel and video advertising, as well as analytics. Our teams create trusted experiences between people and businesses with useful ads. We help grow businesses of all sizes from small businesses, to large brands, to YouTube creators, with effective advertiser tools that deliver measurable results. We also enable Google to engage with customers at scale.
**Responsibilities**:
- Analyze internal and external data to identify opportunities, anticipate risks, develop solutions to customer marketing challenges, and measure success.
- Lead the full lifecycle of measurement initiatives, from idea to implementation.
- Develop relationships with internal and external stakeholders and earn their trust to challenge the status quo together by telling stories with data, both visually and verbally.
- Collaborate across teams to innovate, activating full measurement and attribution product capabilities for customers, and develop scalable solutions to industry challenges.
- Advise on marketing analytics, including attribution, lifetime value, customer segmentation, behavior insights, data integration, and measurement.
Google is proud to be an equal opportunity workplace and is an affirmative action employer. We are committed to equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity or Veteran status. We also consider qualified applicants regardless of criminal histories, consistent with legal requirements. See also Google's EEO Policy and EEO is the Law. If you have a disability or special need that requires accommodation, please let us know by completing our Accommodations for Applicants form.
