Job Description - Manager, Marketing, Product Management (30009639)
Description Ansell is a leading global provider of protection solutions. Our company designs, develops, and manufactures a wide range of protection solutions that meet the ever-changing needs and demands of our markets and industries. Protection is our primary concern as millions of people around the world depend on Ansell in their professional and personal lives.
Our vision is to create a world where people can enjoy optimal protection against the risks they are exposed to. Whether at work or during their leisure time, people require the right protection for the right application. After all, what better guarantee is there than increased safety, security, and productivity than through adequate protection.
GENERAL SUMMARY OF POSITION: The Marketing Manager OLAC will develop and execute marketing strategy for the Channel Distributors, NPD set-up, and Portfolio Management across the OLAC region.
Note: OLAC refers to Other Latin-American Markets excluding Mexico & Brazil.
Additionally, the Marketing Manager OLAC will coordinate digital marketing activations; this includes but is not limited to the following activities to support the Channel, Retail & Digital strategy:
Forecasting and budget working with sales.Channel-specific programs - Implementing and managing branding and marketing campaigns that promote products. Plays a major role in enhancing brand awareness within the digital and social networking space as well as driving website traffic and acquiring leads/customers.Building out Ansell's e-commerce distributor efforts to connect end-user options.Sharing key learnings and best practices with SBU.Developing Ansell Digital Marketing strategy with key customers and end-users.Partnering with agency to develop a strategic digital plan to support local initiatives; channels to focus include marketing automation, paid search, social & display while partnering with the LAC Digital Marketing Team.Managing daily projects – liaising with Sales and/or external vendors to ensure timely execution of activities based on project plans.RESPONSIBILITIES & SPECIFIC ACCOUNTABILITIES: Contribute to OLAC strategy with the aim of improving the overall customer and end-user experience:
OLAC marketing strategyPricing strategy and managementManage A&P budget and expensesIncentive programs for DistributorsLead, develop, and execute promotional plan and distributor rewards programCollateral materials (giveaways & traditional material)Work to build retail and vending development efforts in collaboration with distributors and internal channel teamImplement strategy for Ansell digital transformation that targets specific channels & distributor needsCreate or adapt guides (hazards campaigns)Manage agency relationship to develop digital strategy that supports local initiatives.Maintain our social media presence on distributors' web pages.
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