.Supports marketing-, sales- and client activities through specialized technical or scientific knowledge/product applications from conceptual stages, through pre-sales, sales, trials and training and serves as a lead in solving technical problems and in discussions with customers.The Technical Sales Advisor role is located within the Sales department of an OpCo. The role of the highest levels Technical Sales Advisor may be located within the Sales department of a cluster or division. The Technical Sales Advisor reports to the (technical) Sales Manager.The Sales Representative/(Key) Account Manager and the Technical Sales Advisor work in a 'tandem approach' to reach the highest Sales possible, whereby the Technical Sales Advisor supports the Sales representative/Key Account Manager in (highly) complex and technical processes. The Technical Sales Advisors support in the Sales process and identifies areas for increasing our sales, while the Sales Representative/Key Account Manager acts as the commercial expert, opening doors and closing deals.Job Description:Key accountabilitiesTechnical Support: Routine technical support of customers, including direct farm contact and the commercial animal farming industry. Acts as technical resource to sales professionals and customers. Interprets field data and provides feedback concerning housing, transport, equipment, nutrition and related matters. Documents customer requirements and provides technical guidance related to sales strategy and proposals.Value Selling: Asks questions which uncover implied needs, and which develop those needs. Builds value for the customer by investigating to uncover explicit needs and develop those needs. Demonstrates company's capability by explaining how company's products and services match a customer's explicit needs (Benefit Statements). Supports the feasibility of standard, customized, partnerships alternatives of new approaches for offered products and services, viewing its optimization and improvement.Knowledge sharing: Introducing new solutions and concepts to the customer. Manages a programme of communication to the animal breeding industry through in-house publications and press articles. Prepares technical presentations and demonstrates how a product meets client needs. Contributes to sales meetings by providing deeper understanding of solutions workings or applications, as well as of product limitations and non-traditional product usage. Facilitates training for internal sales professionals and on-site technical training for customers.Process optimization: Develops, monitors and updates written standard operating procedures and process control strategies. Supports other organization functions, such as engineering, manufacturing or quality control, to identify user and/or design problems