.At Wizards of the Coast, we connect people around the world through play and imagination. From our genre-defining games like Magic: The Gathering and Dungeons & Dragons to our growing multiverse, we continue to innovate and build new ways to foster friendship and connection. That's where you come in!From exciting new titles in development to our broad portfolio of Hasbro brands such as Yahtzee and Monopoly, we have a compelling set of digital game experiences to work on.We are looking for an Associate Manager of Consumer Insights to join our team in growing the Analytics, Insights, & Measurement group. This person will work closely with business partners to understand insights, needs and conduct high-quality research to support strategic decision making and video game development.This position can be based remotely on the West Coast.A Day in the Life:In partnership with the Sr. Manager of Consumer Insights, build market intelligence results to drive strategies and planning, including opportunity sizing, player profiling and gamer intelligence, white space analyses, and genre/game teardowns.Conduct primary research studies using custom and standardized approaches, including mixed-method foundational studies, segmentations, audience deep dives, concept testing, and messaging/campaign testing.Be a trusted guide in our 3rd party data sources such as Newzoo, Circana, Quantic Foundry, and Sensor Tower, providing ad-hoc analyses for our publishing teams and internal studios.Be a partner coordinating day-to-day operations with our research vendors and data partners to ensure timely, quality delivery of insights.Be a champion of the voice of our digital games players, using consumer and competitor insights to influence franchise strategies, products, and marketing.What You'll Bring:5+ years in consumer insights, market research and/or user experience roles.A love for video games on Console, PC and/or Mobile. Practical experience working in the video game or digital media industry a plus.Significant experience analyzing and synthesizing data across industry, game, consumer, and omni-channel data sources, finding the story behind the numbers to deliver actionable insights and recommendations.Proven experience running end-to-end consumer research studies; crafting questionnaires, leading fieldwork, analyzing data and writing reports.Deep expertise in quantitative and qualitative consumer insights methods, including survey research, focus groups, and in-depth interviews.Experience with sophisticated survey methodologies a plus, including segmentation, max diff, and conjoint.High-level analytical and critical thinking skills.Excellent interpersonal, written, and verbal communication skills.Proficiency with Microsoft Office 365 tools and navigating Power BI dashboards.Experience with SQL, Tableau/PowerBI, Snowflake a plus
