.Position Title: Customer Marketing Associate Manager - AmericasReports to Title: Senior Business Development ManagerDept / Function: CommercialMarket/s: AmericasLocation: Guadalajara AND/OR Cd Mx.
**Summary**:The Associate Customer Marketing Manager will be a key member of the commercial team to:- Establish overall marketing strategies in region/ channel specific activation plans- Identifies opportunities to grow Hershey's brands with tailored activities by channel/clients- Ensure effective and consistent cascade of Marketing strategies to Retailers & Distributor's team- Supports commercial opportunities (New Markets, New Channels, New Occasions) as well as refining current business through 'test and learn' e.G.
digital / new seasons- Define, Track and Build corrective measures of Commercial KPIs in collaboration with sales and marketing- Develop commercial insights (Channel, Customer and Shopper) to foster the brand strategies- Respond to business requests; support the resolution of critical customer specific needs- Support external partnerships for new business opportunities- Enhance customer relationships through resolving issues and sharing insights and knowledge that can further enable business growth- Evaluate, measure and monitor responses to programs; establish criteria for success- Participate in key customer appointments to identify areas of growthThe role requires developing and implementing an effective and coordinated customer marketing plan in support of organizational and marketing and sales business unit strategies alongside the Sales Manager (i.E.
Global Accounts as applicable) and other globally or regionally driven efforts (e.G.
category management).
This is also a customer facing role supporting the corporation with recognized customers and/or relevant organizations, partners and suppliers within the market/s as it relates to the function.The associate customer marketing role is expected to support and leverage partnerships with the Retailers & Distributors in WTR for the markets under the business unit.
A specific expectation for this associate customer marketing role is to support and manage an identified customer in the market.
This entails, with the support of the Sales Manager, the delivery of a customer engagement plan and the creation and enforcement of standard sales metrics for the account / customer in the identified key markets and / or pilot markets