Associate Brand Manager LATAM Introduction We are seeking a motivated and detail-oriented Associate Brand Manager to join our marketing team. In this role, you will assist in the development and execution of brand strategies to drive growth and brand equity. You will work closely with cross-functional teams, including product development, sales, and creative, to ensure brand consistency and achieve business objectives.
About the Role This job is supporting brand building for small brand or part of large brand in small local markets in line with global brand strategies.
What You Will Do Supports the (Senior) Brand Manager to drive brand success in local markets, such as brand P/L and market share development. He can own a small brand or a segment of a larger brand.
Contributes to defining annual brand plans: owns brand A&P and defines brand activation touch points in line with global guidance. Responsibility for sufficiency and accuracy of A&P allocation & monitoring.
Leads (or contributes to) Brand & Innovation campaign activation, tracking and corrective actions. For product innovation is responsible for achieving the business case and leads and survives all phases including phase in/phase out, distribution and brand activation.
Leads brand analysis and recommends corrective actions.
Recommends brand assortment, product management and pricing in line with global guidance. Contributes to assortment initiatives together with global partners (SC, GPM, GBIS, PMI).
Brand Building strong knowledge toward health care providers, payers, clinicians and consumers.
Expert in capturing consumers and customers insights.
For lead markets: contributes via (Senior) Brand Manager to the development of global communication toolbox.
For lead markets: contributes via (Senior) Brand Manager to the development of global innovation.
For non-lead markets: makes sure that product innovations can be sold in local markets in terms of listing and tender requirements.
Assist in the development and implementation of brand strategies and marketing plans.
Monitor brand performance and market trends to identify growth opportunities.
Collaborate with the creative team to develop and execute advertising campaigns, packaging, and promotional materials.
Support product development by providing insights on market needs and consumer preferences.
Manage and analyze consumer research and market data to inform brand decisions.
Assist in budget management and track spending to ensure alignment with the brand strategy.
Coordinate with sales teams to ensure brand strategies are effectively communicated and implemented.
Maintain consistent brand messaging across all channels and touchpoints.
Prepare reports and presentations on brand performance and marketing activities.
Who You Are Bachelor's degree in Marketing, Business Administration, or a related field.
3-5 years of experience in brand management, marketing, or a related field.
Strong analytical and problem-solving skills.
Excellent communication and interpersonal skills.
Ability to work effectively in a team environment.
Proficiency in Microsoft Office Suite (Word, Excel, PowerPoint).
Ability to manage multiple projects and deadlines in a fast-paced environment.
Fluent in Spanish & English.
What We Can Offer You Our purpose, Breaking Barriers to Well-being, provides meaning to everything we do. Working at Essity means a chance to improve well-being for people and opportunities to drive positive change for society and the environment. As an employee at Essity, you will belong to an organization where you feel valued and supported to grow, and challenged to generate business results in a collaborative and open atmosphere.
More About Location LATAM (Mexico, Santiago, Bogotá, Sao Paulo)
Application End Date: 04 Sept 2024
Job Requisition ID: Essity246222
About Us Essity - a globally leading hygiene and health company, breaking barriers to well-being. Our expertise in hygiene and health began with the acquisition of the Swedish company Mölnlycke in 1975, through which our roots stretch back to 1849. Today, our sustainable innovations from globally trusted brands, designed for everybody and every body, care for the well-being of 1 billion people in 150 countries every day.
#J-18808-Ljbffr
