.Whether located in the heart of a bustling city like Paris, Mexico, London, New York or nestled away in the quieter landscapes of Egypt, French Polynesia or Thailand, every Sofitel address is a call to indulge in—and celebrate—the pleasures of life. To live the French way.The Associate Director of Sales works closely with the Director of Sales and is primarily responsible for leading & driving top line revenue strategy for traditional sales related segments to include group, volume transient & catering. The individual is additionally responsible for staying ahead of market trends, market share movement and ongoing competitive hotel analysis, while directing the property sales teams (rooms & catering) to ensure budgeted revenues are met or exceeded. Responsible for developing and implementing a marketing communications plan designed to achieve the desired positioning for the hotel, as well as managing the sales and marketing budget that supports revenue attainment.Job DescriptionExtensive experience in the luxury entertainment sector, including touring, film productions and managing corporate accounts. Additionally, with a robust background in participating in trade shows across the United States, demonstrating a comprehensive understanding of industry dynamics and client engagement strategies.Working with the Director of Sales to develop and implement the hotel's sales strategy.Responsible for leading & driving top line revenue for traditional sales segments to include group and volume transient through customer acquisition and retention strategies/tactics.Assesses & reacts to market trends, market share & the competitive hotel environment.Develops and implements a marketing and communications plan designed to achieve the desired positioning of the hotel, as well as manage the sales & marketing budget that supports all initiatives.Identify and research potential accounts/clients and prospect for new business opportunities, generate leads, and set up meetings/presentations with clients that will keep the hotel's pipeline consistently full of opportunities.Use property's computerized sales management system to manage the hotel's business, including (but not limited to) generating reports, entering business, blocking space, building accounts, and logging activities. Act as the hotel's voice of the customer and communicate key issues/concerns at all levels of the organization.Fluent in reading/assimilating/using financial P&L, forecasting.Ability to understand and communicate market trends, demand generators, supply/demand and economic factors affecting hotel performance.Conduct comprehensive competitive set reviews, SWOT analysis & keep tabs on new supply.Develop sales goals designed to achieve budget & market share targets.Manage group pace measurement and set sales production goals.Manage sales activity & travel schedule