AstraZeneca is a global, science-led, patient-focused pharmaceutical company that focuses on the discovery, development, and commercialization of prescription medicines for some of the world's most serious diseases. But we're more than one of the world's leading pharmaceutical companies.
As a high-performing team, we are united and motivated by our shared purpose - to push the boundaries of science to deliver life-changing medicines. We come to work each day to make a difference - to patients, society, and our company.
Here you will experience a fast paced and agile environment as we continue to support the business on a journey of evolution and growth, driven by new, exciting technology and digital innovations. It's challenging and sometimes demanding, and that's why we love it.
The SEO Analyst is responsible for implementing SEO factors for the brand websites. The SEO Analyst can quickly understand and support initiatives that will contribute to the goals and success of brand campaigns. SEO Analyst responsibilities include performing keyword research, optimizing our content and monitoring user engagement across our website. To be successful in this role, you should be familiar with current SEO techniques and tools and have excellent analytical skills.
**Role and Responsibilities**
- Passion for Organic SEO and Internet Marketing
- Conduct keyword research using various tools (like Keyword Planner, SEMrush and BrightEdge)
- Prior knowledge in Adobe Analytics is an advantage
- Outstanding ability to think creatively, and identify and resolve problems
- Attention to detail and the ability to effectively multi-task in a deadline-driven atmosphere
- Perform competitive analysis and identify gaps in our content or areas of improvement in our web design
- Track important SEO metrics including organic traffic, conversion rates and time spent on page
- Report on performance metrics comparing them to our SEO goals and benchmarking data
- Monitor the website regularly
- Knowledge in website crawling, audit and other SEO tools
- Stay up-to-date with organic SEO marketing trends and strategies to keep us ahead, including updates to search engines and automation
**Essential Skills and experience**
- Bachelor's Degree preferred in Computer Science or Quantitative Studies.
- Experience in Organic Search and having an Analytical sense to be able to drive data-driven projects for SEO growth.
- Work experience as an SEO Analyst or similar digital marketing role.
- Expertise in Adobe Analytics/ Google Analytics (GA4).
- Familiarity with keyword research and management tools.
- Experience with Search Organic & Paid advertising.
- Proficiency on XL, PPT, Word is a must.
- Good conversational skills to handle stakeholders.
- Understanding of ranking factors and search engine optimization practices.
- Knowledge on pharma SEO will add more advantage.
- Strong analytical skills.
- Excellent written and verbal communication skills required.
**Why AstraZeneca?**
At AstraZeneca when we see an opportunity for change, we seize it and make it happen, because any opportunity no matter how small, can be the start of something big. Delivering life-changing medicines is about being entrepreneurial - finding those moments and recognising their potential. Join us on our journey of building a new kind of organisation to reset expectations of what a bio-pharmaceutical company can be. This means we're opening new ways to work, pioneering cutting edge methods and bringing unexpected teams together.
**So, what's next!**
Are you already imagining yourself joining our team? Good, because we can't wait to hear from you.
**Where can I find out more?**
**AstraZeneca is an equal opportunity employer.**
**Strong English communication skills required.**
**Positions are open to Mexican Citizens and official residents of Mexico.**
**Location: Guadalajara (hybrid - **_Expectation of working in the office 3 days a week)_**:
- When we put unexpected teams in the same room, we unleash bold thinking with the power to inspire life-changing medicines. In-person working give us the platform we need to connect, work at pace and challenge perceptions. That's why we work, on average, a minimum of three days per week from the office. But that doesn't mean we're not flexible. We balance the expectation of being in the office while respecting individual flexibility._