.ABOUT US Royal Caribbean International is known for driving innovation at sea and has continuously redefined cruise vacationing since its launch in 1969. Each successive class of ships is an architectural marvel and pushes the envelope of what is possible on a cruise ship. Onboard, the global cruise line has debuted countless industry "firsts" – such as rock climbing, ice skating and surfing at sea – to capture the imagination of families and adventurous vacationers alike. Throughout, guests sail on exciting itineraries to some of the world's most popular destinations and enjoy Royal Caribbean's friendly and engaging service. RESPONSIBILITIES The primary purpose of the AVP LATAM is to profitably build market share for Royal Caribbean International in the Mexico and Latin America marketplace. LATAM is a core, strategic market and the business needs a dynamic, commercial and sales focused leader to successfully develop our business. A leader who can help shape our marketing strategy to attract more high value guests, a distribution strategy to ensure that we have strong relationships with our key strategic distributors and a revenue management and pricing strategy to ensure we are getting the right price for our product. An inspiring and dynamic leader who will ensure the team around them is focused and motivated. The AVP LACAR will have responsibility for revenue (ticket and PCP), profit, customer, and team KPI's across the whole region. The AVP will play a pivotal role as a member of the senior leadership team within International and ensure that LACAR supports the overall delivery of the International Strategy for Sales together with shaping the product/proposition for the region, including future deployment and investment. The AVP must build strong and productive relationships with Miami head-office to ensure the region gets the resources and focus it needs to deliver success. Develop the long-term LACAR Sales Strategic Plan (market and brand), and ensure the operating divisions align with their annual operating plans. Deliver against aggressive guest and revenue targets in each market. Work with local management to clearly define the sales and distribution strategies to deliver in line with the individual brand plans. Manage the annual, quarterly and monthly budgeting and reporting process. Ensure budgets and forecasts are accurate, based on a strong understanding of the underlying business, clients, and cost structure. Deliver both commercial and operational excellence by incorporating group level initiatives to ensure local success. Instill a high-performance, collaborative culture and provide energy, leadership and support to direct reports across LACAR and their teams. Manage and retain a strong team of motivated specialists who are passionate about delivering Sales performance. Lead and mentor an international Sales management team and engage with customers at the highest level, to ensure profitable growth