Department Marketing
Location Mexico City
You're a passionate marketing professional who understands the importance of a solid sales narrative, strong brand positioning, and effective communication. You're adept with social media platforms, are familiar with the creative production process, have experience with event and trade show marketing support, and know a thing or two about in-store customer journeys. You're also highly organized and attentive to details while never losing sight of the bigger picture.
What's more, you're a people person with a natural sense of initiative. You have a track record in thoughtfully navigating relationships with colleagues of all levels of experience, and your peers sing your praises as an exceptional collaborator.
Sound like you? Then this B2B Marketing Coordinator role has your name on it.
**Your day-to-day**:
- **B2B Marketing strategy and execution**
- Coordinate and execute B2B marketing strategies for Stingray Business.
- Collaborate with Sr. B2B Marketing Manager, Digital Marketing Director, and Communication Director to align with overall marketing goals.
- Drive awareness around in-store music and messaging, digital signage, and dynamic content creation in North American markets.
- Manage marketing spend for paid advertising initiatives, industry events, etc.
- Collect data to measure and analyze ROI across all marketing channels.
- **Event promotion**
- Support the trade show and industry event strategy, strengthening Stingray Business's position in the market with the appropriate marketing and digital displays, merch, as well as digital marketing tactics designed to facilitate meetings with potential leads.
- Coordinate with event organizers and internal stakeholders to ensure a cohesive presence and maximize networking opportunities
- **Content creation**
- Lead the strategy and manage the production of promotional, thought leadership, and lead-gen content including success stories, case studies, and/or white papers.
- Contribute to Stingray Business's website content development.
- **Sales support and collateral**
- Collaborate closely with the Stingray Business sales team to gain relevant industry insights and develop marketing assets.
- Help drive effective narratives for sales collateral, including one-pagers, sales decks, seasonal initiatives, and videos.
- Help conduct and/or consolidate industry research that will strengthen Stingray Business's presence and drive more sales.
- **Leadership**
- Develop and maintain strong working relationships with internal teams.
- Be the go-to point of reference for Stingray Business's B2B marketing.
- Keep abreast of industry trends.
**Your qualifications**:
- 2-3 years' experience in B2B marketing, digital marketing, and/or advertising.
- Ability to manage marketing budgets.
- Experience with sales support, data storytelling, content creation, trade show marketing, and thought leadership.
- Excellent communication, presentation, and writing skills (English and Spanish, French an asset).
- Outstanding creative and analytical thinking.
- Social media (LinkedIn) campaign management experience.
- Ability to analyze and report on GA4.
- Familiarity with Salesforce and Marketing Cloud an asset.
- Familiarity with WordPress CMS an asset.
- Proactive and quick learning abilities.
- Capacity to define priorities with mínimal guidance and pivot with a fast-evolving business.
- Ability to deliver within sometimes tight deadlines.
- Excellent organizational and collaboration skills.
**Life at Stingray**:
- A cool office space in Mexico City
- Statutory benefits
- Free English classes
Montreal-based Stingray Group is a leading music, media and technology company with over 1,200 employees worldwide.