Barry Callebaut Appoints President of North AmericaChen spent more than two decades with Colgate-Palmolive in various business management and marketing roles across three regions.Natasha Chen, new president of North America division Barry CallebautNatasha Chen has been appointed president of North America of the Barry Callebaut Group, effective September 16, 2024. She succeeds Ben De Schryver who has decided to leave the company to pursue other opportunities.Chen will oversee the North America business across the US, Mexico,and Canada."We are delighted to welcome Natasha toBarry Callebaut. She is a skilled international leader with a deep understanding of the NorthAmerican market, digitalization and sustainability, which will be instrumental for us to create a moreimpactful service for our North American customers. With her extensive experience in takingcustomer focus to the next level and transforming businesses, Natasha will be invaluable as we striveto create the best chocolate solutions and services for our customers," said Peter Feld, Group CEO, Barry Callebaut.An American national, Chen has a strong history of driving growth and providing excellent serviceto her customers. She brings extensive US and international leadership experience in both B2B andB2C environments.Most recently, she led the Global Healthcare division at Ecolab, a global B2B sustainability companyspecializing in water, hygiene, and infection prevention solutions. Prior to that, she spent more than twodecades at Colgate-Palmolive, where she occupied various businessmanagement and marketing roles across three regions and different geographies.Kristen Kazarian has been a writer and editor for more than three decades. She has worked at several consumer magazines and B2B publications in the fields of food and beverage, packaging, processing, women's interest, local news, health and nutrition, fashion and beauty, automotive, and IT.Sign up for the Powder & Bulk Solids Weekly newsletter.#J-18808-Ljbffr