We are seeking a highly organized and dynamic Marketing & Executive Support Specialist to join our team. This role is a blend of administrative support, content creation, digital marketing, and lead generation. The ideal candidate will be proactive, detail-oriented, and capable of managing multiple responsibilities, ranging from executive assistance to marketing strategy execution.
Key Responsibilities: 1. Administrative Support for CEO: Manage day-to-day executive administrative tasks, including scheduling meetings, maintaining calendars, and managing email correspondence. Process invoices, manage expense reports, and handle other clerical duties as needed. Coordinate travel arrangements and manage the CEO's professional and personal schedule. 2. Content Creation: Lead the creation, editing, and proofreading of marketing materials, including social media posts, newsletters, blogs, and promotional materials. Collaborate with the marketing team to ensure content aligns with branding guidelines and marketing objectives. Stay updated on industry trends to produce relevant and engaging content. 3. Social Media Management: Assist in managing and scheduling posts across various social media platforms (e.g., Facebook, LinkedIn, Twitter, Instagram). Monitor social media engagement, respond to comments, and analyze the performance of social media campaigns. Develop strategies to grow social media following and increase brand awareness. 4. Digital Marketing Support: Support the execution of email marketing campaigns, including creating templates, managing contact lists, and analyzing campaign performance. Collaborate with the marketing team to develop digital marketing strategies that drive engagement and conversions. Assist with search engine optimization (SEO) efforts to improve online visibility. 5. Market Research: Conduct research on industry trends, competitor activities, and target audiences to inform marketing strategies. Compile insights and recommendations based on research findings to support decision-making processes. 6. Reporting & Analytics: Assist in compiling and analyzing reports on campaign performance, website analytics, and other key marketing metrics. Provide actionable insights to optimize marketing strategies and improve overall performance. 7. Collaboration: Work closely with the marketing team and other departments to ensure consistency and alignment in messaging and branding across all channels. Participate in brainstorming sessions and contribute ideas for marketing initiatives and strategies. 8. Lead Generation: Identify and understand the target audience, including demographics, needs, and behaviors, to tailor marketing efforts effectively. Utilize content marketing, social media marketing, and SEO strategies to attract potential leads. Capture leads through landing pages, sign-up forms, and other methods while offering valuable incentives (e.g., free e-books, discounts). Nurture leads through follow-up communications, personalized content, and direct outreach, guiding them through the sales funnel. Support the sales team in converting leads into customers, ensuring alignment between marketing efforts and sales processes. Minimum Requirements: Bachelor's degree in Marketing, Communications, Business Administration, or a related field. 1+ years of experience in a marketing & executive support role, preferably in a fast-paced environment. Previous experience working in marketing agencies in the US. Proficiency in digital marketing tools, social media platforms, and content management systems (CMS). Strong writing, editing, and proofreading skills with a keen eye for detail. Professional level of English proficiency. Excellent organizational and time-management skills. Ability to work independently and as part of a team. Familiarity with SEO, email marketing, and lead generation strategies. Strong analytical skills with the ability to interpret data and make data-driven decisions. Must reside in Guadalajara due to the hybrid work arrangement. Awesome Benefits for Our Team! Monthly Salary: $20,000 - $25,000 MXN before taxes. Christmas Bonus: 30 days, to be paid in December. Major Medical Expense Insurance: Coverage up to $20,000,000.00 MXN. Minor Medical Insurance: VRIM membership with special discounts on doctor's appointments and accident reimbursements. Dental Insurance: Always smile with confidence! Life Insurance: (Death and MXN Disability) Vacation Days: 12 vacation days in accordance with Federal Labor Law, with prior approval from your manager. + Floating Holidays: 3 floating holidays in addition to the 7 official holidays in Mexico. Cell Phone Reimbursement & Transportation Subsidy. Hybrid Scheme: Enjoy the best of both worlds, remote and in-office work. Multicultural Exposure: Work with operations within Mexico and United States. MezTal Internal Events: Strike a healthy balance between your professional and personal goals. Exclusive Discounts: Benefits with different companies for being part of MezTal. Academic Agreements: Access to national universities and language schools. Career Growth: We will search the best conditions for progressing in your career.
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